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Founder and Managing Director
Alicia is the Founder and Managing Director of Singing Grass, a business consultancy advising on access and development strategies for the Chinese market. An upbringing in China, London and New York inspired Alicia’s passion for working in an international business environment. Alicia has provided consultancy advice on China in numerous capacities, including as a senior advisor to major international cultural and entertainment corporations including the London Book Fair, Beijing International Book Fair, LEGO Group and BBC Studios.