Please note: this profile is now part of an archived conference and information may be outdated.
Alex Chien is a consultant based in Beijing, specialising in brand and creative management. Her clients included Disney China, Shanghai Media Group, CCTV Animation, Beijing Design Week, the Swire Group and the Ullens Centre for Contemporary Arts to name a few.
Before setting up her own consultancy, she was Head of Brand / General Manager / VP of Creative & Content with Nickelodeon from 2004-2012, posted in Shanghai, Singapore, London and Beijing. Prior to that, she worked as executive producer and producer/director at Disney and MTV in Asia.
Focus on China
How best to develop your IP in China? Whether you have a brand new idea or a finished programme, in this session you'll find the best way to expand your international market into a nation of 1.3 billion people. You'll learn about the demands of Chinese broadcasters; receive suggestions from a co-production manager; and understand the kinds of talent preferred by Chinese production companies and broadcasters. By the end of this session, you'll know how to get your IP loved by Chinese audiences and how to make the partnerships you need.
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