Please note: this profile is now part of an archived conference and information may be outdated.
Founder & Director
Backed by 20 years of experience in tv & event production with individuals, independent creative power-houses and highly-regarded media corporations, Alex is known for bringing together talent, an entrepreneurial spirit and proven managerial skills to deliver exciting and innovative projects ranging from factual, youth culture to kids tv. She has an excellent track record on content & event production in domestic and international markets. Alex enjoys working with teams of professionals who share the same high work ethic and determination to see through projects that are dynamic, vibrant experiments at the intersection of creativity and entertainment. Prior to co-founding A4 Studios with Ben, Alex held various positions at Viacom International as General Manager, VP/Head of Brand, Creative Director at Nickelodeon from 2004-2012, as well as a Producer at MTV in mid 90’s. She also worked as an Executive Producer at Disney in between.
A4 Studios has had the pleasure of providing creative services to Shanghai Media Group, Shanghai TV Festival, CCTV Animation Studio, PWC Asia, Ubisoft Motion Pictures, Porter International, Penguin Publishing, ZhouXun Workshops, Beijing Design Week and the Swire Group since its inception.
Focus on China
In this Q&A session, our panel of experts spanning broadcast, local producer, international producer and creative perspectives will discuss the landscape of content in China: what is currently popular, what content doesn’t work, what does, and what you should consider when trying to enter the Chinese market. Our panel will draw on their personal experiences, discuss their own projects, consider ways Chinese companies may look to collaborate with overseas partners, how to make contacts in the region and discuss what to expect when working with companies in China. We’ll cover the opportunities, challenges and insights into this exciting market and predict…