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Alan Hathaway
Discovery Research
Managing Director
With over 21 years’ experience of research for companies across a huge range of sectors, Alan is passionate about helping brands get closer to their customers. He has a passion for understanding young people, and has developed a number of techniques to get under the skin of today’s youth. Since 2010 he has led an annual project investigating how young people interact with media and brands, and has become an acknowledged expert on reaching and understanding this challenging – and fascinating – group.
Research 4, 5 & 6 (Repeat)
Three 30 minute research presentations... repeated 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO. 6. World of Wonder: Why Gaming Appeals to Kids Exploring the world of children and their relationship to gaming... 4.…
Research 4 & 5
Two 30 minute research presentations... 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy. 4. Pink or…
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