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Alan Hathaway
Discovery Research
Managing Director
With over 21 years’ experience of research for companies across a huge range of sectors, Alan is passionate about helping brands get closer to their customers. He has a passion for understanding young people, and has developed a number of techniques to get under the skin of today’s youth. Since 2010 he has led an annual project investigating how young people interact with media and brands, and has become an acknowledged expert on reaching and understanding this challenging – and fascinating – group.
Alan's Sessions
Research Sessions 6 & 7
6. The Next 5 Years: Is the Future Bright for Children’s Media? In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of…
Research Session 7
Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes of kids consuming media, by speaking directly with them in a group environment.
