Please note: this profile is now part of an archived conference and information may be outdated.
EM-Lyon Business School
Professor of Marketing
Dr Agnes Nairn is Professor of Marketing at world-leading EM-Lyon Business School in France and divides her time between there and Bath, UK. She researches, writes and consults on areas related to ethics, children and marketing. He clients include a range of governments, NGOs, charities and corporations including UNICEF, Family and Parenting Institute, Coca-Cola GB, Unilever and Mothercare. She also delivers bespoke ethics training courses for organisations large and small. Agnes has served on a number of UK government expert panels for the Department of Education and the Department of Health including a recent major review of the impact of the commercial world on children’s wellbeing. She is on the Executive Board of the International Journal of Market Research. She is a frequent press, radio and TV commentator on the ethics of marketing to children. Agnes’s academic work has appeared in a wide range of international journals and she is author of a number of policy reports including the first UK examination of the links between TV Watching, Materialism and Wellbeing in children (Watching, Wanting and Wellbeing) and some surprising findings about Barbie torture in primary schools (The Simpsons Rock but Barbie’s a Minger). Her co-authored book, Consumer Kids, appeared in 2009.
Agnes will be a speaker in the session “Facebook Stole My Childhood”