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Senior Vice President Media Insights
Adam has accrued over 30 years media, marketing and market research experience, 10 years of which was spent in senior operational roles.
Initially spending time in audience research for London Weekend Television, he then moved into creating content for broadcasters firstly working in the US and subsequently in the UK. In 2001 he championed an audience centric culture as Group Head of Research leading the insight function in support of Emap’s (now Bauer) broadcast properties. Following a period of time spent with Guardian Media Group, he went on to work in insight on many global and kids’ brands for BBC Worldwide.
Adam joined Dubit in 2013 bringing his knowledge of programming, content creation and media research to the many client projects he’s managed. He also heads up Dubit Trends – the largest global children’s media trends tracker, now covering 20 countries. He works closely with broadcasters, publishers, advertising agencies, media buyers and content creators advising on strategy based on media consumption and emerging trends.