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Adam Woodgate


Senior Vice President Media Insights

Adam Woodgate

Adam has accrued over 30 years media and marketing experience, 10 years of which was spent in senior operational roles.

Initially spending time in audience research for London Weekend Television, he then moved into creating content for broadcasters firstly working in the US and subsequently in the UK. In 2001 he championed an audience centric culture as Group Head of Research leading the insight function in support of Emap’s (now Bauer) broadcast properties. Following a period of time spent with Guardian Media Group, he went on to work in insight on many global and kids’ brands for BBC Worldwide.

Adam joined Dubit in 2013 bringing his knowledge of programming, content creation and media research to the many client projects he’s managed. He also heads up Dubit Trends – the largest global children’s media trends tracker, now covering 17 countries. He works closely with broadcasters, publishers, media buyers and content creators advising on strategy based on media consumption and emerging trends.

Dubit is a global research, consultancy and digital agency entirely focused on kids and families.  We have over 20 years’ experience in conducting research with children and teens in countries around the world. With offices in the UK, Washington D.C., Melbourne and trusted global partners, we’ve worked with many of the most popular youth and children’s brands.

We have been at the forefront of delivering insights into the lives of children from the onset, and are proud to have worked on truly innovative projects that have impacted on the lives of young people and identified commercial opportunities to achieve our clients’ business objectives.  Our team consists of qualitative and quantitative experts from media, entertainment, retail, and other commercial sectors as well as academics and experts in children’s development and their needs.

Dubit have put together a strong team of qualitative and quantitative experts from various commercial sectors, these include media, marketing and advertising as well as experts on kids’ development.