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Kathryn specialises in designing and developing education strategies and programmes for major brands and public sector organisations.
Prior to joining EdComs, Kathryn spent eight years at LOCOG where she was responsible for developing and delivering London 2012’s international education programme, working closely with Government stakeholders, sporting bodies, teachers and young people. She was also responsible for promoting diversity and inclusion across London 2012’s education programmes.
Kathryn has also worked as a Policy Advisor for UK Government at the Department for Education.
Kathryn is a Board Director for Special Olympics GB, which provides sporting opportunities and competition for adults and children with intellectual disabilities.
Brands and Learning
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources. If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground…
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