Understanding Kids’ SVOD Habits
The BBC has noticed a dramatic shift in the kids’ media landscape within the last few years, from linear TV to streaming services such as Netflix. This shift has impacted how, when and where children are consuming content. It has also altered their expectations of the type of content they want to consume.
Discovery used a broad range of methods, including passive tracking, video diaries, running an online community and also visiting kids in their homes, to uncover the full picture of the videos kids watch online. We’ll be revealing the key insights from this research on how to better reach the 0-16yrs audience, and examples of how these actionable insights have helped the BBC to better serve this audience using on-demand platforms.