The Kids Ecosystem – Animation, Content & Co-Creation

Kids Insights, part of the Insights People, surveys more than 277,000 kids, tweens and teens (aged 3-18) every year, across the globe. Chief Product Officer, Jonathan Watson presents insights based on this wide survey. He explores the latest kids’ content preferences,  specifically their favourite animation titles. Plus recent co-creation trends, as kids participate with content rather than passively consume it – with Roblox as a prime example.

Presented by Jonathan Watson, Chief Product Officer, The Insights People and Produced by Rachael Rogerson