The Golden Rules of Success in Kids’ Music
Headphones on as industry experts provide valuable insights into navigating the world of kids’ music – for creators, producers and distributors alike!
From Lil Nas’ performance on Roblox and Stormzy featuring on Watch Dogs: Legion, through to Spotify’s creation of a specific on-demand music offering aimed at young people and the growth of TikTok – the kids’ music environment is an exciting and quickly evolving space!
Whether you’re making music in TV shows, apps or games or whether you’re in the music biz itself, new platforms and tools are opening up novel opportunities for those looking to create powerful music experiences aimed at younger ears. However, age old problems persist: what makes a stand-out song for kids? Which qualities cut-through? How do you manage the complexities of music rights? What’s the best way to market these products and reach a broad audience?
To answer these questions, Hook has convened an all-star lineup of industry experts – picking their brains on what ‘Golden Rules’ brands and creators should keep in mind when ‘making and breaking’ new music for young listeners and the lessons that the wider kids industry can learn from successes in this space.
Music Strategy and Marketing Consultant
Dan and Claudia Zanes
All Ages Musicians
Brand Management and Family Entertainment Specialist