The ‘Drip Drip Effect’: How to Combat Gender Stereotypes

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Eight years ago, Megan, Tessa and other parents were concerned about how their young children were surrounded by gender stereotypes on a daily basis, especially in toys, clothes, TV shows, books and advertising, and formed Let Toys Be Toys to tackle this.  The campaign has made great strides since, with retailers, publishers and manufacturers making changes both publicly and behind the scenes. But more can be done in the kids’ media industry. This session will help you understand unconscious bias, and the impact this can have on children’s development and aspirations where gender stereotypes are concerned. 

The session will include Let Toys Be Toys’ #Just4Asks for children’s content creators, which are practical tips that can be applied across programming, licensing, marketing and more.

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