The Art of Going Viral is an exciting session by the creators and directors of Egg Gang and communications agency Happy Yolk. Reaching over 6 million people a week, Egg Gang’s mission is to spread optimism through relatable, positive and pro-mental health content, led by an Egg character named Eugene.
The brand was born out of a viral phenomenon, when a simple picture of an egg went on to achieve a world record after Egg Gang successfully campaigned to get 54 million likes on Instagram. Happy Yolk launched off the back of the success of that campaign, producing creative, social and PR campaigns working with the world’s best brands.
The team behind Egg Gang will tell their story and reveal their blueprint strategy for anyone looking to accelerate their social media campaigns.