Ampere Analysis: The Ads are Back!

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The global SVoDs are introducing advertising supported tiers to drive revenues and hook new subscribers. Is this the start of a new era for the SVoDs and what will this look like?

Having run as an exceptionally successful platform for over a decade and spawned almost innumerable imitations, why are Netflix (and others SVoDs) experimenting with lower cost advertising-supported subscriptions and why now? In a saturated market with plateauing subscription numbers, are advertising-supported subscriptions the lifeline streamers are after? How will this impact on their business models and what do the SVoD ad-supported tiers look like in terms of advertising load, cost and target audience?