Standing Out in an Immersive World

Competing for Attention: TV versus Gaming. 

Television still commands a huge audience from young viewers; however, video games attract more and more audience each year.

In this session, we will explore what the gaming ecosystem looks like in 2021 and how it affects television. We will be utilising Kids Insights & Parents Insights data set, as well as drawing on the experience of speaker Stefan Lampinen (Co-Founder and Chairman of the Swedish Games Industry Association) and Sarah Riding (Research & Trends Director at The Insights Family®).