Preschool and Prejudice

In June 2019, Hopster commissioned a report with Dubit that analysed the top 50 shows aimed at pre-schoolers on free-to-air and subscription channels, as well as streaming and video on demand services in the UK, to see how diverse and inclusive they were.

In this session, Hopster talk about the results and why they commissioned the report ‘Is Kids TV Making Your Child Prejudiced’, explaining their criteria for acquiring and commissioning content and their top tips on what the industry can do to avoid stereotyping and strengthen positive on screen representation.

Subtitles available courtesy of     

The Children’s Media Conference Facebook Group Chat – Inclusivity Now offers the opportunity for delegates to comment, ask questions and discuss the content of all the Inclusivity Now content at CMC.