The Golden Rules for Creating Great Kids’ Cartoons

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What makes a great animation? It’s a classic question (in the kids’ industry at least) – and one that is changing rapidly with each year. Issues of diversity and representation; a willingness to take on bold topics/ideas; and increasingly innovative approaches to commissioning are altering the animation landscape.

To get a sense of experts’ views on this shift, Hook Research will convene a group of kids’ animation experts – representing animators, writers, and producers – and ask them to come up with their ‘Golden Rules for Creating Great Cartoons’. Framing these rules within our own insights into kids’ lives will complete the picture for all media professionals engaged in animation production.