Keep it in the Family: What ‘Togetherness’ Means to Families in 2021

A candid look into how young audiences across the world perceive themselves, their relationships with their families and the idea of ‘togetherness’ in 2021. 

KidsKnowBest spent three months asking the family and friends of a group of 12-year olds to describe what made them unique. The result: honest and fascinating insight into children’s understanding of themselves and their key relationships, and a distinctive look into how a global pandemic has impacted these relationships.  In this session we’ll look at what ‘togetherness’ means now and how brands can nurture this when restrictions ease, and beyond.