From ‘Paddington’ to ‘Hunger Games’: The Books Driving Children’s Content

In recent times the rich and varied content produced by authors, illustrators and publishers has been recognised as an engine driving the entertainment industry. Nielsen Book Research has been collecting point of sales data for print books since 1998 and survey data on consumer book buying since 2012, placing us in the perfect position to report on the changing landscape of children’s books from a market which is worth twice what it was 20 years ago. What’s driving the increased purchasing of children’s books? Which are those titles, authors and genres contributing to the market success?  This talk is for anyone who wants to understand the past and current appetites for children’s books and stories which ultimately drive content for media providers the world over.