Equipment for Life

Nurturing wellbeing and emotional development has never been more important in preschool media. A top industry panel discusses what works and why.

All young children need to be equipped for their life ahead, so how does children’s media help provide these invaluable lessons? This panel brings together experts from public broadcast, commercial production, publishing and play research. How has lockdown impacted on young children’s access to life experiences beyond ABC’s and 123’s? What lessons can our industry learn about their needs in these unprecedented times and how can we implement them and provide what they’re missing? With insights in to shows such as Bing, JoJo & Gran Gran, and Mr Tumble, our panel lifts the lid on what influences great programme makers and provides them with the tools to create work and brands that connect and support life’s youngest learners.