Close to Home: When Kids Prefer Local Content

In some places, local content just survives against global content; in other places, it thrives. We often talk about globalisation, but there are countries where local or culturally-specific stories and brands rise to the top of children’s favourites. There are various reasons for this, including cultural sensibilities and sensitivities, genre preferences, and even which devices are present in most homes. Dubit’s global Trends study reveals the patterns, including in the UK, and offers ideas that can help content creators maximise reach and acceptance of their works.