Ofcom: Are you Smarter Than a 10-year-old?

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Our children are digitally smart, being brought up in a digital world. But as the ones who taught them what they know, surely we, as adults, are more online-savvy? Or are we?

Can you tell if an influencer on YouTube is being paid to say what they do? Can you tell if a social media profile is real? And why do those search results keep appearing on top of your Google search? Ask your kid!

Our research looks at different online scenarios among both adults and children, measuring their confidence levels against their actual abilities in critical understanding, and seeing just who is smarter – the kids or the adults.