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Report - Opening Panel: The Future of Animation Business

Posted on: Monday 12 November 2018 8:41pm by Catherine Trewavas

Takeaway: Storytelling remains at the heart of projects Technology can be used as a tool to build narrative and speed up production Using multiple platforms can boost brands to reach new audiences Detail: Kate O’Connor from Animation UK introduced this session, asking how we can create and secure the future of animation business. The panellists included: Andy Wood from Cubic Motion, Benjamin Donoghue from Blackstaff Games, Olivier Dumont from Entertainment One and Jackie Edwards from BBC Children’s Acquisitions and Independent Animation.   Working Together Collaboration is important in securing a strong future for the animation industry. In this session, Andy…

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Report - Roundtable 1: Get Real

Posted on: Tuesday 13 November 2018 6:50pm by Helen Dugdale

Takeaway: Delivery and consumption of storytelling is changing. We are seeing a convergence of animation games and technology emerge. Aardman have ventured into games with 11/11. They are attracting a new kind of gamer who wants to play as a one-off, like how you watch a movie. No skills are needed for playing and tiny choices have an impact on the story and how the narrative unfolds. Detail: This informal roundtable session was produced and hosted by Paul Bason, discussing the future of storytelling using real time engines. Ben Lumsden – Epic Games Using Epic Games technology and expertise, they are…

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Report - Roundtable 2: Skilling Up

Posted on: Tuesday 13 November 2018 6:45pm by Helen Dugdale

A roundtable discussion about how education and training providers are supporting the industry to improve recruitment. Top Takeaways Katie Lander - Brown Bag Films Brown Bag Films doubled their workforce this year with 70 new staff members - 45 per cent of new recruits are on short-term contracts and from the EU. The industry is facing a staggering issue around talent and we need to future-proof the problem. Employers need to take responsibility and help to shape apprenticeships as there is no consistency between each company and each apprenticeship scheme. There are no animation apprenticeships offered in the North West.…

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Report - Roundtable 3: Agencies for Change

Posted on: Monday 12 November 2018 10:31pm by Catherine Trewavas

Takeaway: Research data analytics and brand activation can help create the best solutions for clients Interesting and unusual visual styles and animation techniques can enhance advertising projects Clear communication helps production to be as efficient as possible Detail: In this session produced and hosted by Westley Wood from BBC Creative, a panel of experts explored case studies in working with creative agencies and the use of animation in advertising campaigns and marketing strategies. The panel consisted of Tom Box from Blue Zoo, Jo Whitely from IF Agency Manchester, Jamien Middleton from The Animation Guys, Damien Lynch from Dock 10 and…

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Report - ScreenSkills

Posted on: Tuesday 13 November 2018 7:21pm by Helen Dugdale

Speaker Gareth Ellis-Unwin gave an insight into the new ScreenSkills. Who are ScreenSkills? Merged with the Indie Training Fund (ITF), Creative Skillset has been restructured and ScreenSkills is now the national agency for screen training. It has a new and easy to use website that can be found here: www.screenskills.com.   Services include:  Lobbying for skills and training on the national agenda. The outreach team will hold events - everything from open door sessions to bootcamps. There will be Continuing Personal Development (CPD) for people already in their career. Up to £600,000 will be available for training skills. Regional hubs will…

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Report - SODA

Posted on: Monday 12 November 2018 9:07pm by Catherine Trewavas

Takeaway: Manchester Metropolitan University is opening a new school of digital arts, named SODA The school will provide an interdisciplinary approach to media education that will serve the needs of the industry The school aims to close the skills gap and prepare the next generation for careers in a variety of specialisms including UX design, sound, animation, filmmaking and more Detail: In 2021, Manchester Metropolitan University (MMU) will be opening SODA - a new £35 million School of Digital Arts. Paul Bason from the university explained how the new building has been designed to respond to future changes in technology…

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Report - Welcome and Keynote

Posted on: Tuesday 13 November 2018 7:00pm by Helen Dugdale

What is the future of the business of animation? Olivier Dumont from Entertainment One shared the secret ingredients of what made 'Peppa Pig' and 'PJ Masks' the massive international brands that they are today. The Secret of 'Peppa Pig': 'Peppa Pig' went from simple sketch to an international smash. The five minute shows are easily digestible with a strong sense of humour running through each episode. The humour stays with the audience long after they have grown out of other pre-school shows. Humour in preschool is rare, so it is the secret to Peppa Pig’s success. The stories deal with the…

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