Report - Case Study 2: What’s the Hook?

Posted on: Friday 17 November 2017 2:31pm by Helen Dugdale

What happens to your series once it's been signed sealed and delivered to a broadcaster? The panel used the phenomenal success of the 'Go Jetters' as a case study. Moderator: Westley Woods Speakers: Tim Jones, Creative Director for BBC Creative Kate Fawcett, Marketing Exec, BBC Marketing and Audiences Adam Redfern, Series Producer, ‘Go Jetters’ Takeaways: Make sure you create a back-story to your series, you don’t have to use it straight away, keep it on the back burner. BBC Creative brings all marketing in-house and makes it easier for all aspects of the team to work together to make stronger…

Continue reading >

Report – Case Study 1: Print to Screen, Periodical to Platform: the Beano Story

Posted on: Thursday 16 November 2017 6:13pm

Chris Rose describes the Beano journey from everybody's favourite comic to a modern media brand and a platform for entertainment content. Takeaway: The UK's longest running comic has harnessed its digital platform to increase print sales. How updating the characters of Dennis and Gnasher have aligned them with today's world. Unity between the comic team, digital team and trend-spotters create strength and success. Detail: Moderator and writer Alex Collier introduced the session by describing the huge impact the Beano has had on him. "I absolutely loved the Beano and all I ever wanted to do was work for the Beano,"…

Continue reading >

Report – Cosgrove Hall Archives

Posted on: Thursday 16 November 2017 2:41pm by Helen Dugdale

The Cosgrove Hall archives are now on display, thanks to curator Westley Wood – and he's looking for support to continue the project. Takeaway: The Cosgrove Hall Archive is made up of 200 complete production pieces, figures and sketches from forgotten shows, and is currently on display at Sale Waterside Centre. In 2018, Cosgrove Hall Archive is set to become a charitable trust and is looking for deep-pocketed donors! Westley is now looking for designers, filmmakers and app developers to get involved. It’s part of our collective culture – so, support it! Detail: The Cosgrove Hall Films archive is one…

Continue reading >


Report – Keynote Opening Address: A Plan For European Animation

Posted on: Thursday 16 November 2017 12:39pm by Catherine Trewavas

Tom Van Waveren shared the vision for European animation, with emphasis on the impact of Brexit and the importance of continued collaboration. Takeaway: Continued collaboration is key Communication is extremely important We need to retain and train talent more successfully Finance remains crucial and creative financial solutions can benefit everyone Detail: Tom Van Waveren has been working in animation for over 20 years, and said he “has loved every day”. He is currently CEO and Creative Director of CAKE Entertainment, based in London, and the company distributes, develops and produces series, with the aim of optimising commercial success with partners.…

Continue reading >


Report - Panel 4: Pipelines and Workflow

Posted on: Friday 17 November 2017 2:38pm by Kath Shackleton

How can studios manage their assets and workflow on ever more complex productions? The data generated by digital animation is limitless - there can be in excess of 200,000 assets on a production. This session attempted a whistle-stop tour of just some of the tools out there to help studios to manage productions. Andy Wyatt, from Toon Boon, a Canadian company, working across 120 countries, showcased their latest software. Toon Boon Producer helps studios to manage assets in a user-friendly way that's easy to set up without coding skills. Producer integrates effectively with Toon Boon Harmony and Storyboard Pro, but it…

Continue reading >

Report – Panel 1, Europe: Potential & Pitfalls 10.05-10.45am

Posted on: Thursday 16 November 2017 1:21pm by Helen Dugdale

A discussion about Brexit, what’s known, what’s suspected, what’s feared and where the opportunities lie. Takeaway It’s about early planning and scenario planning to try and predict the negotiations in Europe. Animation UK is leading the case to increase our tax breaks with key competitors. Creative industries in the UK is worth £87 billion. European culture is much better at putting emphasis on art, culture, and creativity. We have to do a lot of work with schools and getting kids into companies to raise the standard of the talent pool. Detail Moderator: Kate O’Connor (Animation UK) Speakers: Phil Chalk (Factory) Louise…

Continue reading >

Report – Panel 2, State of Play: Games Up North!

Posted on: Thursday 16 November 2017 4:49pm

This session discussed how programmers, animators, artists and musicians are coming together to once again create world class games in the North Takeaway: 2016: Global spend was £100bn on games industry in UK. Manchester is the biggest city outside of London for game developers. The North has a strong heritage in making games and is a hub of world class creative talent. UK universities need to offer specific courses – there are very specific skill-set shortages. Marketing skills should be built into courses so graduates know how to make money. Analytics systems are vital in order to make money from…

Continue reading >

Report – Panel 3, Working With China

Posted on: Thursday 16 November 2017 6:32pm

As the market in China begins to open up for UK writers, animation producers and distributors, the panel considered what the challenges are of working with this complex territory Takeaway: Meet in person and talk with companies to build strong relationships. Keep the relationship at the front of everything you do. Use an agent or advocate in China to aid discussions and negotiations. China has a genuine will to create high quality content, to spread their culture and have a fascination with Western culture. Commerce and government are completely intertwined. Enormous numbers of potential partners within a sophisticated market. Detail:…

Continue reading >

Report – Panel 6, Ten Things You Need To Know About VR

Posted on: Friday 17 November 2017 12:06pm by Catherine Trewavas

An expert panel discussed the future of VR, the platforms it lives on and the opportunities it offers to the UK animation industry. Takeaway: Ensure storytelling is at the heart of VR projects Unlock creative possibilities as the technology develops Using additional technology such as SubPac systems can make experiences even more immersive Detail: Professor Andy Miah introduced the VR session on behalf of The University of Salford. He described the surge in activity in this area over the last year and encouraged members of the audience to test out the technology using Samsung VR headsets that were passed around.…

Continue reading >


Report - Training and Skills

Posted on: Friday 17 November 2017 2:35pm by Kath Shackleton

Training and Development Consultant Belinda Peach, introduced the fantastic new array of opportunities for apprenticeships.  The government have set ambitious targets of 3 million apprenticeships by 2020. There are ever generous incentives and subsidies on offer to help employers take on apprentices of all kinds. Apprenticeships provide an exciting opportunity, to develop new young staff tailored exactly to the needs of your company.  Apprenticeships are also great for those keen to advance the Diversity agenda, by enabling a different kind of young person to bring their voice to the Creative Industries. You can hire apprentices in all areas of your business including…

Continue reading >