41 Bernard Avenue
Tel: +44 203 2392616
New York Contact: +44 7860611954
IpDipSkyBlue is a new digital consultancy and cross-platform production house specialising in children’s and family content in the UK and beyond. Founded by Marc Goodchild, (a former head of digital services for children at the BBC), we help clients develop practical strategies and products that are grounded in the real world, and designed around how children and parents really use digital media. These can be marketing initiatives to build your brand, full transmedia experiences or increasingly revenue-generating apps and digital ‘toys’. IpDipSkyBlue works with a network of digital experts who have designed and delivered awarding online properties for pre-school titles, animation series, tween live-action dramas, factual-entertainment formats and channel destinations, and who are well-versed in helping clients articulate, design and deliver their own digital objectives.
We work with TV production companies (Lion TV, Ideas-at-Work, Fresh One, Sundog Productions), specialists publishers (Medikidz, Atlantyca) and new digital IP and app developers and we’re currently advising on a range of projects from Horrible Histories to Olly, The Little White Van, a kids’ coding format and healthy eating show for the Middle East.
This year at Kidscreen, we are also demonstrating a new technology platform that we have built with our sister company SyncScreen, to help devise and author genuinely engaging second-screen activities for children. Having immersed ourselves in the ‘companion app’ market, we realized that no-one was catering for the unique way children consume multiple media and decided to build our
own solution which we are now rolling out on client projects.