EdTech@CMC 2015


Simon Riley, MakerClub

Following last year’s successful inaugural EdTech strand, over 1000 delegates will again hear from investors, commissioners and foundations on how to find funding for educational and learning projects. Session speakers include: Lewis Bronze (Discovery Education), Sinead Rocks (BBC Head of Learning), Joshua Davidson (Night Zookeeper) and Dan Efergan (Aardman Digital).

Educationalists, publishers and start-up entrepreneurs from the educational technology and app industry will be able to share knowledge with the established children’s brands such as CBBC, CBeebies, BBC Learning, Disney, Nickelodeon, Cartoon Network, Hit Entertainment, Penguin Random House, Walker Books and MacMillan Children’s Books.

The EdTech Strand kicks off with the EdTech Futures session (Thursday 2 July from 11am-12.30pm). What alternatives are there to the traditional commissioning model? Listen to entrepreneurs and investors from the world of EdTech, talk about their journey. Introduced by Kriss Baird, Senior Account Manager, ICTomorrow & Innovate UK and speakers include Erika Brodnock, CEO, Karisma Kidz; Joe Dytrych, CTO, Drum Roll HQ; Kirsty Greig, Head of Education, Events, and Workshops, Tech Will Save Us; Jan Matern, CEO, Emerge Education.

Dan Efergan

Dan Efergan

Brands and Learning (1-1.45pm Thursday 2 July) looks at the considerations, responsibilities and challenges that brands face to make a successful product that offers learning impact without diluting the brand’s fun. Speakers include Suzie Adams, Digital Director, Nickelodeon; Dan Efergan, Creative Director, Aardman Digital; Kathryn McColl, Consultant, EdComs.

In Learning: A Land of Opportunity? (3.40-4.40pm Thursday 2 July) key speakers from the sector will look at the changing traditional models of commissioning for learning and educational content and discuss where can producers find alternative sources of funding for their work – from venture capital to foundations to crowdfunding.
Speakers include Lewis Bronze, Founder and Director of Content, Discovery Education; Miki Chojnacka, Partner, Media and Creative, Sandbox and Co; Iain Dodgeon Project Manager, Broadcast and Games, Wellcome Trust; Lisa Percy, Executive Editor, BBC Learning; Richard Taylor, Media Taylor.

Jackie Marsh

Jackie Marsh

Learning by App (5.10-6pm Thursday 2 July) is introduced by Carlton Reeve, Owner & Director, Play with Learning and looks at whether educational apps all they’re cracked up to be in terms of learning and what will help to get your app to stand out in this market. Speakers are Joshua Davidson, Managing Director, Night Zookeeper; Professor Jackie Marsh, School of Education, University of Sheffield; Justin Smith, Founder, Educational App Store.

David Kleeman, Strategist, Analyst, Author, and Speaker hosts Well Advised (1-1.45pm Friday 3 July) looking at how producers across various media use educational expertise in the development and production of compelling content.
Speakers include Chris Wood of Ragdoll Productions and Professor Cathy Nutbrown, head of the school of education at Sheffield University

Speakers Dan Efergan Creative Director, Aardman Digital, Aardman Animations Ltd.; Jane Fletcher, Director of Education, Into Film; Jon Howard, Executive Product Manager for Digital Creativity, BBC; Georgia Trahner UK Community Manager, Movellas join Play, Make and Share: Inspiring Creativity (2.10-3.10pm Friday 3 July). As creativity is increasingly squeezed out of formal education how can children’s media inspire children to express themselves safely online and learn through making and sharing?

Research Sessions include:


Ben Frost, The Pineapple Lounge

Ben Frost, The Pineapple Lounge

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