NEW Ed Tech Focus at The CMC 2014

This year, The CMC launches new Learning@Heart strand to focus on the synergies between education, technology, and content creation.

Phil Stuart

Phil Stuart

Educationalists, technologists and entrepreneurs who come to the CMC will be able to meet up will be meeting up with over 900 delegates who work in kids’ content including all the big children’s brands – CBBC, CBeebies, BBC Learning, Disney, Nickelodeon, Cartoon Network, Hit Entertainment, Mind Candy, Random House, Walker Books, MacMillan Children’s Books.

Ed Tech delegates will have the opportunity to attend sessions where TV commissioners outline their plans for the upcoming year and delegates can also to have one-to-one meetings with commissioners from the major children’s media brands.

Kirsten Campbell-Howes

Kirsten Campbell-Howes

During the CMC, delegates will also be able to hear from investors, ed tech entrepreneurs and publishers in the new Learning@Heart strand. Speakers include Martha Henson and Kirsten Campbell-Howes (LEGup), Sophie Turner (Pearson), Phil Stuart (Preloaded) and Sinead Rocks (BBC Learning).

Playful Learning kicks off the Learning@Heart strand on Wednesday 2 July at 1pm, with a four-hour workshop hosted by the LEGup group’s Martha Henson and Kirsten Campbell-Howes and featuring guidance from Phil Stuart (Preloaded), Mahesh Ramachandra (Hopster), Chris O’Shea (Cowly Owl) and Ben Barton (Zondle). The aim is to turn IP into educational apps, on the spot.

The Learning Landscape session is a major conference event on Thursday 3 July where the future of learning and media will be comprehensively explored. Speakers include Christopher Bradford (BrainPOP UK), Lewis Bronze (Discovery/Espresso), Martin Finn (EdComs), Dr John Potter (Institute of Education), Sinead Rocks (BBC Learning), Phil Stuart (Preloaded), Romana Thibaut-Ayeni (Kaplan), Sophie Thompson (Pearsons).

Achievement Unlocked takes a serious look at Edugaming in a session chaired by Trevor Klein (formerly Head of Development at Somethin’ Else). Speakers include Martha Henson (LEGup), and Angela Colvert (University of Roehampton) who will talk in detail about making products that stimulate education through play.

Digital Consumer to Digital Creator is about how children’s media can inspire digital creativity and in particular the new curriculum topic, coding, through stories, play and making. The session producer is Tom Kenyon (NESTA) and speakers include Dan Efergan (Aardman Digital), Bethany Koby (Technology Will Save Us), and Howard Baker from the BBC Digital Creativity team.

Learning and Laughter will explore how humour can help kids learn and asking – is there a place for children’s comedy entertainment in the classroom? Speakers include Professor Sophie Scott (University College London) and Rani Price (Presenter of ‘Crafty Science’).

When Technology Meets Storytelling includes as speakers  Jim Lefevre (Nexus) James Huggins (Made in Me), Michael O’Neill (Adobe) and Guy Wilcox,(Crane 3D Media).

Marc Goodchild

Marc Goodchild

In Second Screen: Changing the way we watch TV, Chris Johnson (CBBC), Simon Cobb (CBBC), Marc Goodchild (SyncScreen.TV and The Little Big Partnership) and Emma Worrollo (The Pineapple Lounge) look at how kids are second screening and give some examples of different ways producers and broadcasters are getting into this space through dedicated apps, online experiences and social engagement. The session will encourage debate and inspiration across different platforms and different budgets.

Research Sessions include:

  • Dr Barbie Clarke (Family Kids and Youth) looking at the effectiveness of gamification in education settings.
  • Ofcom on the take-up of digital technology and trends across a ten-year span.
  • Dubit on reaching early adopters.
  • University of Glasgow on in-app payments.
  • Kids Industries on gender-representation and gender specific provision in the digital space.