Schedule
Wednesday 4th July 2012
Crucible Main Stage
Welcome Drinks
Once you've registered, join the CMC welcome drinks in the Crucible Theatre Bar.
6:00pm-7:15pmOpening Keynote - Lane Merrifield
CMC 2012 begins with inspiration, innovation and challenge in "Ahead of the Game", our opening address. Conference Chair, Anna Home, introduces the keynote speaker , Lane Merrifield, co-founder of 'Club Penguin' the world’s largest online playground for children, and currently Executive Vice President of Disney Online Studios, responsible for all Disney’s virtual worlds.
Millennium Gallery
Electric Works
Thursday 5th July 2012
HUBS The Stage
Enabling Kids, Connecting Communities
Applying social media, digital and gaming technologies to real world problems. Insights from successful projects that empower children and their communities.
12:45pm-1:30pmMeet the Commissioners: Mind Candy
Mind Candy is expanding beyond Moshi Monsters and commissioning and investing in new digital IP. Come along and learn about their plans
2:00pm-3:00pmParent Power
Thanks to Twitter and Facebook, parents have more access to broadcasters and content makers than ever before but what have they got to say? And are we listening?
3:30pm-4:30pmLet's Get Physical
Exploring the possibilities and pitfalls of stimulating action and activity in the real world using media stimuli – in games, apps and on TV.
Showroom Cinema 4
Meet The Commissioners: Public Service
The Commissioners that count are at the PSBs. And they need you as much as you need them. S4C, BBC and C4’s decision-makers quizzed on their needs and plans.
2:00pm-3:00pmBAFTA Presents: The Amazing World of Gumball
A “making of” session with the creative team behind ‘The Amazing World of Gumball’, plus a sneak peek at a brand new episode from the upcoming second series.
5:00pm-5:40pmFighting Fantasy - Making Games
Celebrating 30 years of interactive entertainment with Ian Livingston OBE
Showroom Cinema 3
Never Ending Story
How will storytelling have to change to fit in with children's media consumption? Will stories cease to have a beginning, a middle and an end?
5:10pm-6:00pmPJ Playlist
Children’s personalities share their most inspirational or intriguing shows from this year’s Prix Jeunesse Festival
Showroom Cinema 2
Thank You for the Music
The forgotten income! The ins and outs of potentially lucrative music royalty income in film, TV & other media platforms. It's simple when you know how!
12:30pm-1:30pmMind The Gap
Sources of funding assistance for producers, including the EU MEDIA fund, soon to be Creative Europe, and EIS investment funds. Plus an update from the UK Animation campaign.
2:00pm-3:00pmSecond Screen
Companion apps alongside TV content have made a big impact in mainstream viewing – are they coming to kids’ TV too? Leading producers explore how 2nd screen Children’s TV can work.
3:30pm-4:30pmTesting, Testing
Getting the most from your own user-testing
5:00pm-6:00pmThe Audio Picture
When life's full of cartoons, picture books and colourful TV, it‘s easy to see a child’s world as predominantly visual. But what about the incremental value that audio can create for brands?
Showroom Cinema 1
Research: Tears, Tantrums And Total Involvement In Purchasing Decisions
300 families told us how they decide what TV to watch, which car to buy and much more. We unravel the most valuable decision making process in the UK.
11:10am-12:40pmResearch: Appyfamilies – Apps for Big and Little Fingers
If you’re thinking about creating an app for kids, then this presentation will give you a great insight into your audience and the challenges before you start!
11:10am-12:40pmResearch: Getting To Grips With Young Children's Learning
Find out how to match the learning potential of interactive products with what’s appropriate for children under five.
2:10pm-3:10pmResearch: Children, Tablets, and the Future
How Tablets are opening up new opportunities for children’s creativity, motivation to learn, and social skills.
2:10pm-3:10pmResearch: Under The Sesame Tree
The challenges of creating a post-conflict public service co-production that appeals to and benefits young children.
5:10pm-5:40pmResearch: Kids and Co-viewing. Is it a screen thing?
An up to date, real life portrayal of what ‘co-viewing’ means in the context of kids’ lives today and what the implications are for kids’ media content in the future.
The Workstation
Showroom Cinemas 4 & 3
Opening Quiz: Answers on a Postcard!
Back by popular demand, it’s the quiz that kicks off the conference with rib-tickling hilarity. Hosted by CBBC’s Friday Download presenter and actor, Caellach Spellman.
6:15pm-7:30pmThe Creative Keynote Interview - Making Monsters
Double Carnegie medal winner Patrick Ness on monsters, teens & the creative process needed for both.
HUBS Hubspace
Friday 6th July 2012
HUBS The Stage
Focus on Malaysia
The lowdown on working with Malaysia including members of the International Exchange delegation.
11:00am-12:15pmWorking With CBBC
Working with CBBC: An insight into how external suppliers, talent and companies can nurture working relationships with CBBC in-house productions.
Showroom Cinema 4
Meet The Commissioners: Publishing
What are publishers looking for? Discover what is exciting the commissioners from both established and start-up publishers.
11:00am-12:30pmMeet The Commissioners: Commercial
The channel shapers at the UK's major commercial broadcasters share their programming overviews and outline their commissioning priorities.
3:35pm-4:00pmCMC Wrap
A final review of the top ten takeaways of CMC 2012
Showroom Cinema 3
Commissioned By The Crowd
Got a great idea but don't know how to fund it? Use crowdfunding to finance a prototype, pilot or even a whole project. Top tips from those who've done it!
2:00pm-3:30pmOMG£££ - Magnetising and Monetising Apps
Models, money and morals in the Wild West of the new App Stores.
Showroom Cinema 2
3DTV - Fact Or Fiction?
The future of 3D on TV. Will programmes ever be simulcast in 2D and 3D, or will 3D be relegated to only sports, ‘special events’ and niche documentary.
11:00am-12:30pmThe VOD Inquiry
Is the end game for Kids TV 100% On demand?
2:15pm-3:30pmCotton-Wool Kids
Are we over-protecting our pre-schoolers? There's a growing concern that children are not getting the life experiences they need to develop physically, mentally and emotionally. In a risk-averse world, can we break the imitative behaviour barrier and help reverse the trend that prevents children from playing outside?
Showroom Cinema 1
Research: Children, Tablets, and the Future (rpt)
How Tablets are opening up new opportunities for children’s creativity, motivation to learn, and social skills.
9:40am-10:40amResearch: Under The Sesame Tree (rpt)
The challenges of creating a post-conflict public service co-production that appeals to and benefits young children.
11:10am-12:40pmResearch: Tears, Tantrums And Total Involvement In Purchasing Decisions (rpt)
300 families told us how they decide what TV to watch, which car to buy and much more. We unravel the most valuable decision making process in the UK.
11:10am-12:40pmResearch: Appyfamilies – Apps for Big and Little Fingers (rpt)
If you’re thinking about creating an app for kids, then this presentation will give you a great insight into your audience and the challenges before you start!
2:00pm-3:30pmResearch: Kids and Co-viewing. Is it a screen thing? (rpt)
Session Blog We’ve conducted a 360 degree investigation into kids’ co-viewing behaviour. This will show, from a kids perspective, their favourite and most common interactions with TV and social media, what they’d like to be able to do more of, how this changes from younger to older kids and how traditional and modern co-viewing can come together for a powerful viewing experience that truly entertains and benefits children. Using innovative methodology that has allowed us to observe everyday co-viewing behaviour, we have kept in touch over three weeks with 20 young people and their families, spent time with children in…
2:00pm-3:30pmResearch: TV Presenters – What children Want (rpt)
Results of the 2012 IZI international audience research on what children want in a TV presenter in terms of ethnicity, gender, age and other characteristics.
2:00pm-3:30pmResearch: Connected Devices and Children’s Media Consumption (rpt)
Session Blog ACB is an industry neutral longitudinal research lab that studies how people use technology in their own homes, through a combination of video capture, screenshots from mobile devices and interviews with the participants. In the latest phase of research, ACB introduced a variety of connected TVs and mobile devices to a broad sample of families, including many children. The study, which took place in Autumn 2011, recorded behaviour around the main television screen over periods of up to six weeks. Behaviour was analysed through a mixture of ethnography and usage coding, to give a rounded picture of how…