Welcome and Introduction
John Lomas-Bullivant and Alice Burden welcome and introduce the timetable for the day.9:45am-10:30am
From Book To Broadcast! Sarah Muller Head of CBBC Acquisitions and Drama Development. Developing books into television series has always been part of the UK children’s media landscape. But are books any more appealing than ‘original ideas’? How easily do they translate from one medium to the other? And to what extent do broadcasters' creative and commercial requirements intersect with publishers? Sarah Muller opens the CMC Exchange with her experiences of the challenges of taking publishing IP beyond the book into television. That Was Then This Is Now Simon Flamank Managing Director, Bob & Co. In today’s market place attracting partners…10:30am-11:15am
Panel: It's All About the Rights!
If you don’t own all the rights, how do you build a 360 brand?11:15am-11:30am
Tea and coffee will be available in the Lower Gallery.11:30am-12:00pm
Case Study - Dinosaur Roar! From Classic Book To Global Brand
How do you turn a best selling picture book into a multi platform global brand for pre-schoolers? An exclusive insight into a groundbreaking partnership with the Natural History Museum.12:00pm-12:30pm
Put Your Money Where Your Mouth Is - Character is King!
A unique ‘character-based’ twist to CMC’s hugely popular ‘Put Your Money Where Your Mouth Is’.12:30pm-1:20pm
Lunch is provided for all delegates.1:20pm-3:30pm
One-to-one meetings with fellow delegates.3:30pm-3:45pm
Tea and coffee will be available in the Lower Gallery.3:45pm-5:00pm
One-to-one meetings with fellow delegates.5:00pm-7:00pm
Join us for networking and drinks in the Lower Gallery.