Welcome and introduction
A welcome to the day from the Rights Exchange Meetings Manager Claire Rainford, and CMC Editorial Director Greg Childs.10:00am-11:20am
Pre-booked one-to-one meetings organised through Meeting Mojo.11:20am-11:40am
Refreshments are available in the meetings room for all CMC Exchange delegates.2:00pm-4:00pm
Pre-booked one-to-one meetings organised through Meeting Mojo. Coffee, tea and cake will be available at 3pm.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.11:30am-12:30pm
Make an Exhibition of Yourself - Museums as Brand Partners
Hear from some of the UK’s major museums how they view brand partnerships and what makes a successful collaboration.1:00pm-2:00pm
Emotion Sells! Unlocking the Power of Family and Reading
This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…2:30pm-3:30pm
New business models in publishing and cross media exploitation of brands use innovative funding models and new routes to market. Learn how some of the latest players in the field are working.4:00pm-4:45pm
Don’t Forget the Creator
Taking the popular picture book 'Claude', we explore the creator's perspective on developing a book for TV and beyond. Adaptation for TV is creatively demanding as well as a commercial challenge. Hearing from Author, Publisher, Producer and Broadcaster the session will explore how each stakeholder approached the key creative issues in translating Claude form page to screen.