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Children’s Hub

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10:00am-11:00am

The Power of Brand Partnerships

Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.

11:30am-12:30pm

Make an Exhibition of Yourself - Museums as Brand Partners

Hear from some of the UK’s major museums how they view brand partnerships and what makes a successful collaboration.

1:00pm-2:00pm

Emotion Sells! Unlocking the Power of Family and Reading

This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…

2:30pm-3:30pm

Disruptive Publishing

New business models in publishing and cross media exploitation of brands use innovative funding models and new routes to market. Learn how some of the latest players in the field are working.

4:00pm-4:45pm

Don’t Forget the Creator

Taking the popular picture book 'Claude', we explore the creator's perspective on developing a book for TV and beyond. Adaptation for TV is creatively demanding as well as a commercial challenge. Hearing from Author, Publisher, Producer and Broadcaster the session will explore how each stakeholder approached the key creative issues in translating Claude form page to screen.

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