Welcome and Introduction
A welcome to the day from the CMC Exchange Meetings Manager Claire Rainford, and CMC Editorial Director Greg Childs.10:00am-11:20am
Pre-booked one-to-one meetings organised through Meeting Mojo.11:20am-11:40am
Refreshments are available in the meetings room for all CMC Exchange delegates.11:40am-1:00pm
Pre-booked one-to-one meetings organised through Meeting Mojo.1:00pm-2:00pm
Lunch is provided for all CMC Exchange delegates in the meetings room.2:00pm-4:00pm
Pre-booked one-to-one meetings organised through Meeting Mojo. Coffee and tea will be available at 3pm.
Knowing your Consumer – Does the Future Look Bright?
What, where and how will your consumer be buying in the future? Hear what the leading research companies think, find out how they come to these conclusions and how this research could be relevant to you.11:30am-12:30pm
Experiencing the Story
Exploring how stories can leap off the page and beyond the conventions of book, film and TV, into real-world experiences, from theatre to experiential marketing. See it, hear it, feel it - re-live the life of children’s favourite stories.1:00pm-2:00pm
The Future of Toys
What will 2025 look like in the toy market? Our expert toy industry panellists will share their thoughts on play patterns, consumer behaviour, the role of new technology, global supply chains, retail, content and also how this affects kids’ publishing and media brands.2:30pm-3:30pm
Changes and Challenges Confronting Licensing
Exploring how profound changes in manufacturing, distribution, technology and consumer behaviour is affecting the role of licensor and licensees.4:00pm-4:50pm
The Gruffalo 20th Anniversary – from Book to Global Brand
This year the Gruffalo turns 20. With 13.5 million books sold worldwide, an Oscar nominated animation, successful West End and Broadway stage shows, a Gruffalo ride in Chessington and a broad merchandising offering - how did it all begin?