Understanding Kids

Ampere Analysis: The Ads are Back!

The global SVoDs are introducing advertising supported tiers to drive revenues and hook new subscribers. Is this the start of a new era for the SVoDs and what will this look like?

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Ampere Analysis: ‘The Golden Age of Streaming’ - But Where’s All the Kids Content?

What is children’s content place in a more competitive and dynamic streaming landscape?

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Digital Futures Commission: Playful by Design

Make the metaverse playful by design not risky by design.

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Dubit: State of the Kids' Nation - Climate Change

Dubit’s mixed-method study of how young people feel about the world.

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Dubit: State of the Kids' Nation - TV and Social Media

Dubit’s mixed-method study of how young people feel about the world.

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KI: Diversity & Inclusion

We always acknowledge that progress has been made, but we know there’s still a long way to go.

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KI: Education

Education is oxygen for a fulfilled and happy life, but not all provision is equal.

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KI: Mental Health

The modern world makes demands of all family members - big and small.

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KI: Play

Play underpins everything that our children will become. As Maria Montessori said: “Play is the work of the child.”

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KI: Safeguarding

Scarily, there is a growing need to keep children safe & secure in both the physical and digital world.

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KI: Sustainability

The planet is at a precipice and families have had the responsibility for sustainable change thrust upon them.

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KidsKnowBest: Kids Know Metaverse

We spoke with kids and parents to understand what they do and don’t know about the Metaverse. This video highlights the variety of digital to physical touchpoints kids are engaging in and how areas of their lives are becoming one.

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Ofcom: Are you Smarter Than a 10-year-old?

Our children are digitally smart, being brought up in a digital world. But as the ones who taught them what they know, surely we, as adults, are more online-savvy? Or are we?

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Ofcom: Shorter, Faster, NOW!

With so much content on offer, on so many platforms and via multiple devices, have children lost all loyalty to the traditional TV set?

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We Are Family: More Than Games

Today games are being used for a lot more than just to entertain.

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We Are Family: The Biggest Things You’ve Never Heard Of

Three of the biggest things online right now that you might never have heard of.

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