CMC 2022

The Children’s Media Conference 2022 was Live in Sheffield and Online Tuesday 5 – Thursday 7 July 2022. CMC provided sessions, keynotes, workshops and videos on demand – all at the UK’s premier children and youth content conference. 

The CMC 2022 App

The CMC 2022 app is your quick and handy guide to access the delegate area, watch the live stream and video library, and view the timetable for CMC 2022. You can also browse the speaker details and view the delegate list all in one place.

Download at iTunes :
Android at Google Play :

With huge thanks to sponsor S4C


CMC 2022 Keynotes

Ben McOwen Wilson kicked off CMC 2022 with the Opening Keynote at the Crucible Theatre Sheffield on Tuesday 5 July at 7pm BST.

As MD of YouTube UK, Ben works with some of YouTube’s largest global media partners as well as many of the platform’s most-recognised creators.

As a senior figure in broadcasting and digital media, working across 5 continents over the last 25 years, Ben is uniquely placed to consider ‘what next’ – as young people’s media consumption undergoes immense change.


We are excited to be able to reveal the identity of our Creative Keynote – the brand new Waterstones Children’s Laureate – Performance Poet Joseph Coelho.

Joseph delivered his keynote at the Crucible Theatre Sheffield on Wednesday 6 July at 6.30pm BST.

Be the first to hear about the Laureate role, his personal creative journey and his plans and ambitions, as he steps into making the role his own.


New in 2022

  • Whether you attend in real life, or virtually, we had something for you. Come to Sheffield and network in real life! Or attend online and have access to the live sessions streamed from Sheffield, PLUS a video library of exciting content covering the breadth of children’s media today.
  • CMC 2022 Live: Tim Patterson, experienced children’s broadcaster and programmer, was the Producer of this year’s CMC 2022 Live in Sheffield. He’s welcomed delegates in person to the Crucible Theatre for our top quality timetable of sessions and keynotes.
  • CMC 2022 Online: Greg Childs, Editorial Director of CMC, was your host for the simultaneous CMC 2022 Online. All CMC pass holders saw the timetable of sessions and keynotes live-streamed from Sheffield and joined the virtual networking zone in Wonder.

What Was Included in the Live Pass?

  • Access to CMC Keynotes
  • Access to the Tuesday evening keynote
  • Ticket for the Tuesday drinks reception
  • Access to all sessions on Wednesday and Thursday
  • Wednesday and Thursday lunches
  • Access to the Wednesday evening keynote
  • Ticket for the Wednesday night party
  • Access to all live-streamed sessions and VOD content online
  • Access to the Wonder networking platform

Toys & Books for Ukrainian Kids

This year’s CMC supports Ukrainian children coming to the UK by offering toys and books to help them settle into their new homes. You can still donate via JustGiving.

You can help by donating cuddly toys, plushes and picture-books, or activity and sticker books that children can enjoy even if they speak little or no English.

Read more here

Optional Extras

CMC International Exchange

Thursday 30 June 2022, 8am-8pm BST Online
A must for anyone looking for international sales, partnerships or project funding, the International Exchange took place for the whole day. 
The International Exchange played host to a wide range of broadcasters, co-producers, funders and investors from across the world keen to meet sellers of content and services. Read more…

CMC SkillBuilder

Tuesday 28 June 2022, 4-6pm BST on Zoom
This online workshop was the perfect opportunity to pitch YOUR project to experienced industry investors and creatives, and receive instant and invaluable feedback on both your pitching technique and your concept. Read more…


Bonus Free June Webinar

Get In, Get On

Monday 27 June 2022, 4-5.30pm BST on Zoom
Free – available to delegates and non-delegates
For newcomers to the industry and newcomers to CMC. Information on joining the children’s media industry, how to make progress with your freelance work or project, and how to use CMC 2022 to best effect. Read more…

CMC 2022 Theme

A lifetime ago (2018) the CMC theme was What’s Next? No-one could have predicted what happened in the years that followed.  At CMC we aim to equip or delegates for a constantly changing media landscape. But change, when it came, was radical, all-consuming and, continues to impact on the lives and futures of children and young people the world over.

So it’s time to ask again – and more urgently – What Next? Updated to version 2.2.  (See what we did there?)

What Next 2.2 will offer answers, strategies, insights and – as always – inspiration to help delegates bring the best possible media, of every kind, to kids and young people in uncertain times.

We’ll explore what matters to young people – maintaining mental health, acting on climate change, embracing inclusivity, finding truth, fairness, and of course fun. We’ll reveal the changes in policy and share strategies to meet the challenges of delivering media to kids in the vastly changed landscape of 2022 and beyond. And we’ll explore the creative and business opportunities for content makers and distributors in this rapidly changing landscape.

Join us for What Next 2.2 at CMC 2022 in Sheffield and Online.

Who attends?

The Children’s Media Conference is the most important event in the UK for everyone involved in developing, producing and distributing content for kids. We open our doors to delegates from television, radio, film, games, interactive media, magazine and book publishing, the licensing and toy sectors and the arts and culture sectors and educational media. For a flavour of how the CMC can work for you, read What has the CMC ever done for me?