Research

Are Kids Tired of Being Online?

Family Kids & Youth Wellbeing and the Internet Study has tracked UK 7-16 year olds for 4 years. This new research looks at how online behaviour during lockdown has affected their mental health.

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BBFC Workshop: Rating Children’s Content

Join the BBFC for a masterclass on rating children’s content and find out what content issues matter most to parents at the U, PG and 12 levels.

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Commissioned Content 2021: What's New?

Ampere Analysis offer cutting edge insight into new and emergent themes in commissioned children’s content. 

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Empowering Generation Z through Public Service Media

Generation Z are emerging as a distinct audience with radical media habits and preferences that exclude more traditional public service media content. So who are Gen Z and how can public service media reconnect with this key demographic?

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Information Overload: Teen Pressures in 2021

What really matters to teens in 2021, how they deal with the pressures and stresses of growing up in today’s world and how media brands can play a valuable role in their lives.

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Keep it in the Family: What 'Togetherness' Means to Families in 2021

A candid look into how young audiences across the world perceive themselves, their relationships with their families and the idea of 'togetherness' in 2021. 

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Life in Lockdown

Education, socialisation and other formative experiences moved online in 2020; what did this mean for children’s media behaviours?

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Standing Out in an Immersive World

Competing for Attention: TV versus Gaming.

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The Boomerang Effect: Content that Keeps Kids Coming Back

Exclusive insights uncovering the key triggers of engagement for creating stand out, must view content for kids.

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We’re Caught in a Gender Trap. Can You Help Get us Out?

Find out from new research in 2021, the gender stereotypes affecting girls and boys, and learn what you can do to set kids free. 

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