CMC 2021

Date: 5-9 July 2021
Venue: CMC Online Platform

CMC Online 5-9 July 2021 was a week-long online conference of children’s and youth content.

Registered delegates can access the CMC Online Platform until 30th September here 

Conference Pass Cost

  • Full Corporate Rate £150 + VAT
  • Self-funded Delegates, Small Indies, Under 30s and Students Rate £80 + VAT

The CMC 2021 Conference Guide

Flick through everything that CMC 2021 Online has to offer in our handy Conference Guide.

13 live webinars, 50 pre-recorded videos and a timetable all available to browse.

What’s Included?

  • Access to all live-streamed webinar session content at CMC 2021 Online via our bespoke online platform.
  • Access to CMC Keynotes
  • The vital Opening Question Time with key industry panelists
  • Commissioner webinar sessions including all the platforms and broadcasters
  • Webinar sessions for the animation, writing and learning communities

Andria ZafirakouCMC Opening Keynote (Monday 5 July)

The Power of Potential – Learning Together

Million-dollar Global Teacher Prize winner, Andria Zafirakou, shared insights on inspiring, empowering and enabling kids and revealed the greatest lessons she has learned while engaging with young people.

Konnie HuqTuesday Keynote Interview (Tuesday 6 July)

The Key To… Konnie Huq

In this new format for CMC – the Keynote interview, Konnie Huq discussed her three decades as a presenter and writer – her experiences, her inspirations, and what she cares about most when it comes to kids and media.

Dani Harmer and Jacqueline WilsonCMC Creative Keynote (Wednesday 7 July)

Dani Harmer and Jacqueline Wilson

As Tracy Beaker celebrates 30 years in print and 20 years on screen, its author and star came together to talk evolving characters, fan generations, and their own creative friendship.


Bonus strands available with your delegate pass

There are also extra strands of VOD content on our bespoke online platform covering key CMC topics:

  • Research
  • The Art Of…
  • Inclusivity Now
  • Presentations from the CMC’s cohort of young speakers – the Changemakers
  • Mix’n’match VOD content with CMC 2021 Online real time webinar content to create your own conference schedule
  • All content will be available on our bespoke online platform, exclusively for delegate pass holders to view until the autumn

Optional Extras

CMC International Exchange

Thursday 1 July 2021, 8am-8pm BST
A must for anyone looking for international sales, partnerships or project funding, the International Exchange took place for the whole day 8am-8pm BST. 
The International Exchange played host to a wide range of broadcasters, co-producers, funders and investors from across the world keen to meet sellers of content and services. Read more…


CMC SkillBuilder: Pitch Yourself Perfect

Monday 5 July 2021, 2-4pm BST
Build, develop and refresh your skills with a mix of advice and hands-on learning. With top tips from a large group of industry experts, SkillBuilder got delegates close to the expertise at the heart of the international children’s entertainment business. Read more…


Who attends?

The Children’s Media Conference is the most important event in the UK for everyone involved in developing, producing and distributing content for kids. We open our virtual doors to delegates from television, radio, film, games, interactive media, magazine and book publishing, the licensing and toy sectors and the arts and culture sectors and educational media. For a flavour of how the CMC can work for you, read What has the CMC ever done for me?



Greg Childs, CMC Editorial DirectorCMC Editorial Director Greg Childs on this year’s conference theme:

‘You may think it’s a bit contrary to adopt the theme Together for CMC 2021 Online, when clearly we’ll all be participating virtually at this year’s conference.

Yet now more than ever the famous CMC togetherness is what our industry really needs. And CMC 2021 will provide just that, virtually. Once again, it’s a chance for every sector in the kids’ content industry to come together, compare notes, share learning, inspire and challenge one another and make creative and business connections.

The pandemic crisis, the lockdowns and the massive changes to societies across the world have brought us together in unexpected ways. As we all face an uncertain future one of the key questions is how the changes will reverberate, and what this means for kids, for their lives going forward and the future they’ll inhabit.

As children come together again at school, and reconnect in the real world with friends and family long missed, what will we do as an industry to take care of their physical and mental well-being, to ensure they are safe online, to provide them with valued, trusted and relevant content, and maybe get together with them to make it? And after a year of being locked up with their screens – what are the implications for their media consumption going forward?

These questions and many more will be on the agenda for CMC 2021 Online. Let’s get together and be a part of it.  Because when we get together, great things happen for kids.’