In some places, local content just survives against global content; in other places, it thrives. We often talk about globalisation, but there are countries where local or culturally-specific stories and brands rise to the top of children’s favourites. There are various reasons for this, including cultural sensibilities and sensitivities, genre preferences, and even which devices […]
The changing landscape and demographics of UK children’s book buying over the last decade
Harnessing kids’ insights on the Covid-19 crisis and BLM movement: developing multi-media content to help them through these times whilst aiding brands move into the unknown.
A pan-European exploration of children’s attitudes towards money and their spending habits in the digital world.
An uninterrupted look at kids' worlds today and all that they consume.
Exploring the experience of lockdown for children and their parents.
Children’s viewing landscape is constantly evolving. What are their current content needs and how do they fulfil these? How important is it that content reflects their lives?