Report - Alexa, How should Youth Brands Use Audio in 2019?

Posted on: Friday 05 July 2019 11:44am

As audio’s influence importance grows, and podcasts, smart speakers and audiobooks are increasingly part of family life, children’s brand strategies are placing audio at the heart of their media mix. This session explored how brands hope to capture the ears and interests of young people around the UK, and how they are coming to grips with these exciting new audio experiences. Takeaway: Fast  growth across all audio experiences, with unmet demand. Audio and Voice family offering needs to be better. ‘Nothing not to like’ -  Audio and Voice offer something exciting and new for a child’s media world. A fertile…

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Report - Are the Robots Coming for our Children?

Posted on: Thursday 11 July 2019 1:01pm

There is no doubt that Artificial Intelligence (AI) is having an increasing impact across a wide range of industries. This session explored both the opportunities for AI in children’s industries, from robots to marketing campaigns, as well as the risks and ethical dilemmas this presents. In such an exciting and fast growing area, how do we ensure as an industry that we don’t cross the line? Takeaways:  Applications for AI across children’s media are fast emerging, from robots that support early language development to deep analysis providing audience insights However, there are also numerous potential risks and ethical concerns The…

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Report - China - A Creative Approach 

Posted on: Friday 05 July 2019 9:51pm by Cate Zerega

Connecting with the Chinese market can be difficult but very rewarding. With a lot of hard work you can create something very successful. This session gave advice to those looking at cracking the Chinese market, and was upfront about the challenges. Takeaway:  Creators acknowledge that they don’t know how China works or how they can develop better partnerships within China.  Everyone wants a successful show, however, the definition of success is different, which is where partnerships can diverge. There is Chinese market potential for voice software applications for remote parenting apps.  Detail: Moderator Alice Webb began the hour asking,  'What…

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Report - China: Business & Partnerships

Posted on: Thursday 04 July 2019 12:45pm by Tim Collins

Doing business in China is entering a golden period – there appear to be more opportunities than ever before.   So what should we be looking for and how do we approach China? Takeaway: China is a huge market, with over 360m children, including 180m pre-schoolers. There is a projected animation spend of $34bn by 2021 China is investing in and creating IP and is actively looking for foreign partners. The Department for International Trade, BFI and others can help with regulations, censorship, quotas on foreign content and IP protection. Detail: The session started with a comprehensive scene setter from our…

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Report - Clicks and Mortar: The New Retail Space

Posted on: Wednesday 03 July 2019 11:30pm by Michelle Jones

This panel discussed the way in which merchandising, the retail space and the licensing industry is adapting to the digital disruption it's facing.  With a seismic shift in the retail environment as 60% of purchases are now online - which has grown from 20% in 2017 - how are brand owners today creating new consumer product stories by developing their own direct-to-consumer platforms for the paying audience? Takeaway: We need to look at consumers (millennial parents) and where they want to shop. The more IP owners can demonstrate their products are wanted by consumers -  the better placed they are…

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Report - CMC International Exchange 2019

Posted on: Wednesday 03 July 2019 9:06am

This year’s International Exchange market day at CMC seemed bigger than ever with delegates from all corners of the world from the UK to China. They were welcomed to the exquisite Victorian  Town Hall in Sheffield’s city centre to pitch their ideas to television executives, book publishers, distributors and more. Takeaway: 60 potential buyers from a wide range of companies and services across the children’s media industry. A swift and friendly process where fifteen minutes can make the difference. From television pilots to picture books to animated content to games, people participated in a competitive market with a friendly atmosphere.…

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Report - CMC Skillbuilder Bible & Pitch

Posted on: Tuesday 02 July 2019 11:45pm by Helen Dugdale

With a team of industry gurus to guide our delegates through the tricky but essential world of crafting the perfect pitch, there was talk of whether bibles were even still ‘a thing’. In this round-table format, delegates could discuss their ideas and get honest and workable feedback from those that know best. Takeaway: Keep your pitch brief and do your research. Believe in your project. Aim for the follow up/next. A bible isn’t essential - it’s all about the idea. Detail: With a strong team of sixteen children’s media gurus ready and waiting to share their top tips - advice…

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Report - Commissioner Conversations BBC

Posted on: Wednesday 03 July 2019 8:42pm by Sarah Darling

Changemaker Alvin Owusu is a highly inspirational 18-year-old who uses his disadvantaged background as a driver to help young people through The Advantage Group. His aim is to demonstrate to businesses that diversity is not charity, but in fact, good business sense, using Stormzy as an example of how this can work. Through his outreach he aims to help change 2000 young lives for the better. Takeaway: Mantra for BBC Children's:  ‘Making the good popular and the popular good’. Will commission good quality content that aims to instruct but also entertain. Using influencers in a way that doesn’t shoehorn them…

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Report - Commissioner Conversations Channels

Posted on: Friday 05 July 2019 1:28pm

First, Changemaker Brandon Relph, opened up the event with a smile and youthful enthusiasm about his knowledge of Generation Z and his Yentrepreneurship - which stemmed from YouTube success with Minecraft videos, but now sees him advising companies as to heir relationship with Generation Z. Session: Industry veterans, those just starting out, or somewhere in between, gathered to hear what commissioners have to say. In an ever-evolving media landscape, we heard what’s new with Sony, Turner and Viacom, what they’re looking for and how best to approach them with the next big idea. Takeaway: Nickelodeon. “Everything we do is defined by…

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Report - Commissioner Conversations PSB

Posted on: Thursday 04 July 2019 2:55pm by Sarah Darling

Before the PSB reps began we heard from Ruda Santos, the young Changemaker who discussed storytelling, why we do it and what young storytellers can bring to the table. We then began what was almost a shopping list from the broadcasters. Takeaway: The Young Audience Content fund has opened broadcasters up to take chances with content that they previously wouldn’t have risked. PSBs are commissioning as a result of the fund Each has their own wish list Detail: Simon Tomkins of CITV showed their reel including lots of commissioned animated content due to be broadcast in the autumn. His wish…

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Report - Commissioner Conversations VoD

Posted on: Friday 05 July 2019 9:48pm by Cate Zerega

Takeaway: Online Safety, although viewed differently is a guiding principal in all commissioning. Content with high and forward thinking child discoverability is lucrative in commissioning VoD. Detail: Nico Franks of C21 Media kicked off the conversation asking what has worked for commissioners in the past, what they’re looking for next and how to get a pitch through. Estelle Lloyd programmes for Azoomee’s platform according to the premium nature and hand picked sensibility of the brand. Game content is as important to Azoomee as video content because games are the number one driver of engagement with the product. Games content also…

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Report - Cultivating Community

Posted on: Friday 05 July 2019 8:52am

This panel focused on the pivotal importance of the relationships between fans and brands, with a broad range of speakers. Moderated by Joshua Davidson, the focus was all about ideas to inspire and engage with brand-loyal audiences. Takeaway: Build a relationship with your fans. Allowed fans to feel like they have a voice, and they are being heard. Know your audience. Detail: Dan Berlinka began the session with an interesting case study on 'Dixi'; an interactive fictional social platform allowing user interaction only through moderated comments. Kids engaged as if the characters were real, talking as though they were friends.…

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Report – Creative Keynote: Horrible Histories The Movie

Posted on: Thursday 04 July 2019 11:07am by Helen Dugdale

Changemaker singer/songwriter Sapphire introduced tonight’s keynote session with a breathtaking rendition of 'Shallow (A Star is Born)' before an impassioned plea to the audience concerning the struggles teenagers are facing when it comes to mental health issues. Her rally for change in content moderation focused in on social platform Instagram - a platform where, she argued, young people can readily access inappropriate content in contrast to the existing standards in the film and television industries. Takeaway: Quintessential British humour - in the great tradition of sketch comedy. The books aren’t about history - they’re about people. People make the comedy.…

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Report – Creative Masterclass: Clangers and Paddington

Posted on: Thursday 04 July 2019 11:47am by Peter McGrath

In the case of the comeback phenomena of 'The Clangers' and 'Paddington', the people who remade these classics thought there were many more stories to be told and were inspired to create many more. This is not always the case when reinventing classic children’s intellectual properties, as this session explored. Session Takeaway: Both of the original series were a success because of the simplicity and innocence of the characters. While the stakes are now much higher and more people are involved than just one creator and one animator, success depends upon the singularity of purpose amongst all those concerned. At…

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Report - Delivery Demands

Posted on: Thursday 04 July 2019 11:39am by Vanisha Sumboo

Technical standards and delivery demands have undergone vast changes in recent years. Content is commissioned by the platform giants and viewed by the consumer in very different ways than how it used to be. Nowadays, the process has much shorter timelines, higher production costs, and more delivery formats - meaning the final quality can be at risk. This session took a look at how to effectively tackle these new delivery demands. Takeaway: ● Netflix have their own QC (quality control) requirements – knowing them from the outset will help streamline the process. ● Have an IT specialist to help with…

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Report – Don’t Mention the C Word!

Posted on: Friday 05 July 2019 3:59pm by Gabrielle Smith

This session explored the way in which class and socio-economic background is (and has always been) an important driver of diversity on and off screen. This panel discussed personal and professional experiences of why inclusion is imperative at all levels. Takeaway: Ask young people what they need? They won't ask you - so be prepared to have a conversation in order to push past the barriers. Class is not visible - don't assume anything about anyone! Encourage young people to develop innate skills without obsessing about demonstrable qualifications. Detail: This session saw four speakers who were united in their passion…

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Report - First Timers Lunch

Posted on: Thursday 04 July 2019 9:13am by Cate Zerega

The Hubs Hideout hosted Ester Kaufmann and her 'conference buddies' - CMC experts who have been attending since at least 2013 - for a relaxed lunch packed with tips and tricks to help new attendees navigate the conference hustle with confidence and aplomb. Takeaway:     Newbie homework from Esther Kaufmann - catch one research session, they are always interesting and in her opinion underattended. Brolly Brollyman - Read your fellow delegates' body language and pounce when the body language is laid back and not before. Chella Quint has found Karaoke to be a great boundary leveller. Detail: Jonny Ford recalled sweating…

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Report - First Timers Reception

Posted on: Wednesday 03 July 2019 10:12am

The First Timers’ Reception kicked off with an impromptu walking tour of Sheffield, as delegates chatted their way through the town to the impressive location of the City Hall. Once the ‘newbies’ had gathered (and found the reception!) presenter Chris Jarvis began, making sure to include useful tips that were both reassuring and engaging for all.  Takeaway: Do download the CMC app to plan your sessions effectively. Don’t forget to use the #tcmc whenever you share anything on your social channels. Do attend the opening and closing sessions. Don’t forget to take notes, you’ll never remember everything! Do turn up early to…

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Report - Focus on Ireland

Posted on: Thursday 04 July 2019 8:51am by Simon Bor

Ireland has become the go-to place for the creation and production of some truly outstanding content for audiences of all ages. The panel, put together by the Irish industry, revealed what Ireland can offer. Takeaway: A supportive broadcaster and tax breaks have created a world class Irish animation industry. Pablo is a pre-school series that aims to raise awareness of the autistic spectrum. The quality bar, for animation, was raised a long time ago.   Detail: Andrew Kavanagh, from Kavaleer Productions, introduced the panel of content-makers from the island of Ireland by asking them to divulge a secret. Lean Byrne, head…

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Report - Fortnite-ly Phenomena: What creates a digital craze?

Posted on: Thursday 04 July 2019 12:31pm by Tim Collins

Digital crazes aren’t a new phenomenon. Think Moshi Monsters, Club Penguin, Angry Birds... But they’re happening quicker than ever. New devices and social media are key drivers in accelerating these trends. Takeaway: Smartphone ownership has been increasing 33% YoY for 4-9 years olds since 2017. Access to new technology by younger kids is accelerating how digital content and experiences can lead to crazes. The gaming revolution has been driven by increasing device capability, more devices, more games available for free and the introduction of social and chat. Illustration by Greg McLeod Detail: The session started with moderator Neil Court asking…

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Report - Fresh Kids Tech

Posted on: Friday 05 July 2019 9:46pm by Sam Barlow

In this session, Stuart Dredge gave the audience an entertaining whistle-stop tour of the latest tech trends in the kids’ space. Stuart explained that his talk was definitely not intended to evangelise about tech - and that while there is much to be excited about, some developments are cause for concern too. Takeaway: Even within big tech companies, pockets exist of people who care and seek to do ‘good stuff’ for the kids audience. Tech is capable of more than just entertainment. It can positively impact on kids lives in all manner of ways. There are still discussions to be…

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Report - Gambling and Gaming: What’s the Difference? What’s the Harm?

Posted on: Friday 05 July 2019 9:49pm

Gambling within video games is a real concern for parents and kids alike. What is the nature of the relationship between gambling and game design, and what responsibilities do we have as a community? Takeaways: Awareness is key - gambling features are prevalent in 54% of the current top grossing mobile apps, of which 94% were deemed suitable for children. Loot boxes can take many forms in gaming and certain safeguards need to be added to games to make this feature much more transparent. There is a correlation between gaming and gambling, which exploits people who are more vulnerable to…

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Report – Going Global

Posted on: Friday 05 July 2019 10:38am

Changemaker Finlay Pringle is an Ullapool Shark Ambassador, at only 11 years old. He inspired the audience in the session to “Think like a mountain”. What he suggested using this quotation is that people shouldn’t just think about the top of the mountain, but try to think about the other aspects surrounding it. Session Takeaway:  “No beach you’ve ever stood on will be there in 35 years-time”. Keep your eyes on the horizon. Life’s a journey, and what you experience in yourself. You give children the right access to the right tools and they absorb it. Detail: After Finlay Pringle’s…

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Report - Immersive Journeys in Education

Posted on: Thursday 04 July 2019 9:58pm by David Hodgson

This session set out to immerse attendees in how kids today are being given the opportunity to learn from via augmented and virtual reality experiences. Takeaway: Augmented and Virtual Reality technology is not the future. It is here, and ready to be put to good use in the classroom. The panelists all agreed that these technologies can be most successful when they exploit their unique abilities to grab even the most challenging children’s attention. Such moments of amplified experience are not in themselves enough for learning – it requires the context given by good storytelling and teaching before, during and…

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Report - Kids Taking a Stand

Posted on: Wednesday 03 July 2019 9:29pm

Young people are constantly given the reminder, especially by media, that their future is bleak. The narrative is one of low pay, dying democracies, a world on fire, and corporations bent on stealing their data. But this needs to be changed to one of hope and possibility even amongst those challenges. This was what the CMC theme – Limitless (suggested by a young person) – meant to the panel, the potential and possibility of youth. Takeaway: Young people are energised, hopeful and poised to take action, and hungry for content on activism – but they need the tools and resources…

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Report - Kids' Media Connected

Posted on: Friday 05 July 2019 9:50pm by Jess Percival

MACKY, the Media & Audiovisual Creatives for Kids and Youth, is an international organisation of children's media professionals which gathers the insights of creatives and youth across platforms. Founded in Belgium, MACKY is now looking for partnerships abroad to put the collective on sound financial ground and develop supporters in neighbouring countries, so it can grow into an international creative association. Takeaways: MACKY was started because Charlie believes all youth deserves to be represented in all media. MACKY brings together many professionals who want to share their knowledge with those who want to learn. It is important to spark more…

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Report – Kids with Stones in their Pockets

Posted on: Friday 05 July 2019 9:45pm by Emma Boucher

With a focus on narrative and play, this session explored the importance of creative, open-ended play to children’s development and how media experiences can encourage self-expression and self-discovery. Takeaway: Children need the space to explore ideas through creative play, with the room to try and fail. Open narratives encourage children to explore self-expression through play. Adults don’t need to teach children how to play! Detail: Alison Norrington introduced the session by telling the story behind the title of the session, which comes from her year of research into VR - best practice, narrative and experience design, and psychology and play.…

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Report - Life On The Small Screen

Posted on: Wednesday 03 July 2019 7:09pm by Shannon Reeve

Jessica Rees, a research manager at Ofcom, shared their insights on the media use and attitudes of children, examining the reasons that children are drawn to online services including Netflix and YouTube. Takeaway: Older children increasingly view content via tablet and smartphone. YouTube is the most popular platform with Netflix second. There are rapid changes in trends with children losing interest in Snapchat in just two years. Detail: Jessica discussed the Children’s Media Lives research, a longitudinal study which explored the media activity of children over a period of five years, and the Life on the Small Screen research, a…

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Report - Limiting the Limitless?

Posted on: Wednesday 03 July 2019 3:14pm by Helen Dugdale

This Question Time style session saw an industry panel face pre-planned questions from the audience about several challenging areas, including the new Young Audiences Content Fund, how they really feel around SVODS and how to tackle the safety of kids online. Illustration: Greg McLeod. Takeaway: The industry welcomes the Young Audience Content Fund. There is enough space for both PSBs and SVODs. The government needs to get involved in the battle for online safety. Detail: The session host Stewart Purvis welcomed everyone to the session and talked briefly about the sponsor, The Children’s Media Foundation, and their important work. Question…

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Report - Media Medicine

Posted on: Thursday 11 July 2019 12:54am by Michelle Jones

Media Medicine used case studies to illustrate the various ways in which it's possible to make a difficult and sometimes disturbing topic not only palatable, but fun and engaging for the younger audience. Takeaways: Play is the best way to educate children of all ages and get these difficult facts across to them Kids don’t want information to be dumbed down and getting the right mix of fact / educational and Entertainment is a challenge and ever-changing. When kids are ill they age down slightly and are happy to cuddle a teddy bear – they want information to be simple to make them feel better…..…

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Report - Merging Digital and Physical Experiences 

Posted on: Saturday 06 July 2019 10:51pm by Helen Dugdale

Merging Digital and Physical Experiences was a friendly and informal panel discussion looking at the way real-world play and digital play are now entwined. The panel discussed how to help some parents to overcome their resistance to the world of digital as it is now linked to many of their children’s toys. The panel explored the challenges, possibilities and experiences of working in this space. Takeaways: Children use coding to come up with real-world problems and digital solutions A big challenge is communicating to parents that digital isn’t evil. 70% of girls are more interested in learning to code which is a pattern replicated…

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Report - Online Killed the TV Star

Posted on: Thursday 04 July 2019 10:34pm by Cate Zerega

5 BILLION YouTube videos are watched EVERY DAY. With 430, 000 hours of content being uploaded to the platform every day, it’s no surprise that we all fear the demise of TV as we know it. Takeaway:                            Recognize the snobbery that dismisses the online star. Creating a crossover success is best served with a holistic, talent first approach - can’t plug just any talent into any show and expect audience success. Detail: Presenter Leah Charles King started the session playing three clips and asked the panel and…

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Report – Opening Keynote: Nadiya Hussain

Posted on: Tuesday 02 July 2019 10:40pm by Cate Zerega

Tonight at Sheffield City Hall, CMC Advisory Chair, Sue Nott, welcomed the huge gathering of CMC delegates and asked us all to reflect upon what it means to be ‘limitless’- the theme for CMC 2019. With an outstanding address made by Changemaker Noga Levy-Rapoport, the 17-year-old student challenged the audience to eschew a diplomatic approach in addressing climate change in children’s media. Her call to action asked that we all create much needed and vital content, across all platforms- from YouTube, to ‘Insta’-stories as well as in publishing and conventional TV programming. She notes that there is a ‘global call…

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Report - Pizza Express 2019.

Posted on: Thursday 04 July 2019 9:03am by Simon Bor

The delegates assembled in Devonshire Street for the annual CMC visit to Pizza Express. Takeaway:

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Report – Playground 

Posted on: Tuesday 02 July 2019 4:49pm by Jess Percival

From the 25th June until the 7th July 2019, the Site Gallery becomes Playground - a free interactive exhibition for those aged 5-12 years (but everyone is welcome to join in!). This year’s theme is Game/Changers showcasing several iconic toys and games reimagined in exciting forms that encourage participation, teamwork and having a lot of fun! Takeaway: The core focus of Playground is to combine physical and digital play. Everything is suitable for a variety of ages, and can help bring young and old together. Each exhibit combines recognisable elements with new and exciting interactions. Detail: Will Hurt’s Abstract Playground: AP1 is…

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Report – Pushing the Boundaries for Learning

Posted on: Wednesday 03 July 2019 4:22pm

The session explored a simple but important question; how do we deliver the best, most innovative learning content for children? In a world where children are increasingly media and digital savvy, how can new technologies be used to create learning experiences to compete for children’s attention.  Can the newer skills like gamification and transmedia storytelling make an impact across the education space and help children develop the skills and knowledge the next generation will need to navigate an increasingly complex and challenging world? Takeaway: Characters and narrative deepen the learning experience. Pedagogy knowledge can make sure learning accompanies engagement. Simple…

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Report – Pushing the Preschool Envelope

Posted on: Wednesday 03 July 2019 10:51pm by Sam Barlow

With a panel of industry figures from across the kids' media business, this session discussed the challenges of finding and moreover holding a preschool audience, in the midst of an ever more fragmented landscape. Takeaway: Diversity is the key to building a global brand. Be genuine - don't be 'tokenistic'. Let the audience take the lead and don't be afraid to be where they are. Detail: With a universal audience, there is a need to tell relatable, authentic and skilfully told stories in order to teach children about emotional intelligence, human values, knowledge of the world, cognition and sense of…

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Report – Put Your Money Where Your Mouth Is

Posted on: Wednesday 03 July 2019 11:13pm by Helen Dugdale

Five creative producers stepped up to the podium to pitch their ideas to the friendly industry dragons. The million dollar question is, who will walk away with investment? King Banana with Me Time pitch kicked off with the audience closing their eyes and cleverly taking some "Me Time". In a busy world, kids need downtime and this show, aimed at the 0-6 range, is a series of mini moments that introduce self-care and mindfulness. Why? Well, it's estimated that approximately 1 in 8 children have a clinically diagnosed mental health condition. The team said they wanted to build a "go-to"…

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Report - Research 1 & 2

Posted on: Friday 05 July 2019 9:52pm by Shannon Reeve

Research 1 and 2 focused on the content strategies being used by online video organisations and tech-giants to get into the children’s side of the growing online video sector. Takeaway: ● Netflix is looking for content for 7 to 9-year- olds, whilst Amazon is looking more for pre-school content. ● YouTube is the dominant content provider, with Netflix following behind. ● Only 10% of children go to live TV sources first, versus 41% of adults. Detail: The first of the research presentations, delivered by Fred Black of Ampere Analysis, examined what key SVODs have been commissioning and may be looking…

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Report - Research 3 & 4

Posted on: Wednesday 03 July 2019 3:00pm by Gabrielle Smith

Two back-to-back presentations providing thought-provoking research considering today’s media landscape, both on and offline. Research 3 looked at attitudes regarding who makes the rules on age ratings as a point of contention and debate. Combining independent research and the BBFC Public Consultation, the panel delved into some of the concerns of how aspects of sexual violence and threat are portrayed on screen. Research 4 focused on the unique streaming service HEIHEI, and the way in which New Zealand has introduced innovative ways of supporting home grown media and local kids’ content. Takeaways: "You don’t need to see sexual violence to…

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Report – Research 5 & 6

Posted on: Wednesday 24 July 2019 12:55am

Research 5 and 6 focused on the trends in familial co-consumption of content and possible ways to improve con-consumption experiences. In today’s media landscape, digital media dominate daily habits for both children and adults. Research 5 looked at how grandparents fit into the picture of children’s playtime. Additionally, it examined how the difference in play styles between the generations could be reconciled with today’s technology. Research 6 talked about trends in familial co-viewing of content and attitudes of parents and children in different activities. Takeaways: Grandparents are increasingly likely to join in on digital gaming Smart toys are a really…

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Report – Research 7 & 8

Posted on: Thursday 04 July 2019 11:33am by Vanisha Sumboo

Research 7 & 8 put representations of gender, family and friendships under the lens across two research panels. Takeaway: Male representation is dominant - both on screen and off screen. Gender imbalance continues to be an issue that needs to be addressed. Young people rate their families highly but become frustrated at the amount of time parents spend online. Gaming and social media give opportunities to communicate with friends and is part of the fun gaming. Friendship and family relationships can be enhanced through communication online. Detail: Following a study conducted by IZI (International Central Institute for Youth and Educational…

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Report – Resetting the moral compass

Posted on: Wednesday 03 July 2019 11:47pm by Jenny Kane

In April 2019, the Department for Culture, Media and Sport published the White Paper on “online harms”. This session questioned whether we are finally resetting the dials on the internet to make it truly friendly for children and families. Considering high-profile cases, such as the tragic death of Molly Russell, the White Paper demonstrates the a governmental responsibility to safeguard the activity of children within their 'digital playground'. However, as the panel clearly expressed, the protection of children online cannot rely solely on government policy. Content producers, brands, parents, schools and the platforms themselves all have a part to play.…

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Report – Staying Local

Posted on: Friday 05 July 2019 11:26am by Jenny Kane

This session asked what is the place of local drama - in a world where the streaming ‘giants’ are able to throw huge resources at international stories? The key question put to panel experts was how ‘kid focused’ drama can flourish during times of change. Takeaway: Children need and have a desire to see their lives reflected on screen back at them. The BFI Young Audience Content Fund is a new funding stream to encourage producers to make the local dramas they haven’t been able to before. International programmes do not necessarily mean glossy and expensive. A mix model approach…

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Report – Stream if You Wanna Go Faster

Posted on: Wednesday 03 July 2019 3:27pm by David Hodgson

The session began with a presentation by Changemaker Dan Laws, from Youth Politics UK, which offers young people training and opportunities to discuss issues with high profile decision makers. Session: With an expert panel, comparing and contrasting Netflix, Amazon, YouTube and the rest, this session looked at their business models, and explored aspects of customer acquisition and retention strategies in a lively and highly informative session which did not disappoint. Takeaway: SVOD's sole focus is on content that can help them increase and retain subscription, nothing else matters to them. Netflix and Amazon are doing less in-house originals now, but…

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Report – Successful Pitches – The Secret History

Posted on: Thursday 04 July 2019 2:31pm by Vanisha Sumboo

Tim Patterson from T1M Consult introduced the panel and invited them to share their experience with pitching and their tips on what it takes to make a pitch successful. A strong recurring theme throughout the session was tenacity. Takeaway: Keep it simple: have a sense of humour and be tenacious! Commissioners have many things they need to navigate internally, put yourself in their shoes. Pitching is a relationship that takes time, commitment and nurturing in order to make it work. Don’t get attached to one idea, be flexible and develop a very thick skin – there’ll be a lot of…

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Report - Tackling Teens

Posted on: Thursday 04 July 2019 12:41pm

With the swift and powerful development of social media, there are some concerns that we are now in a world where connecting with teens through traditional means has become tricky. This session took a look at engaging with audiences not only through their social media, but also through writing styles and narratives. Takeaway: Teens’ input into programmes is paramount in as research for programme development. Teens love memes! Amplify the use of memes when a programme is live for more interaction with teens. Social media is where teens spend most of their time and disregarding social media can disregard them.…

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Report - The Animation Skills Fund – Use it or Lose it

Posted on: Friday 05 July 2019 9:47pm by Vanisha Sumboo

New initiatives from the re-booted ScreenSkills Animation Skills Council will address animation skill shortages. Animation recruiters were invited to have their say on the priorities and approaches. Takeaway: How best to use the fund is open for discussion and the panel welcomed input and opinion on this. While it can sometimes be tricky in deciding which initiatives to move forward with, working collaboratively and collectively as a whole is the key element to drive the animation industry forward and address the skills shortage. A position is open for someone to chair the Animation Skills Fund and act as an ambassador…

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Report - The Art of Play

Posted on: Wednesday 03 July 2019 1:09pm by Jess Percival

The Art of Play was a dive into how playing is an amazing way to connect not only with children, but also adults. The session was filled with creation, and lots of noise. Takeaway: Grab fun with both hands Don’t limit children, they can create big things Play for play’s sake - it doesn’t have to be educational. You might have to help children reach a breakthrough, but the results will be wonderful. Detail:  The session was split into two halves, to demonstrate different types of play. The first half focused on play which involved toys and objects, things that…

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Report - The Art of Voice & Song

Posted on: Friday 05 July 2019 9:37am

This session was split into two parts. The first  was Joss Peach and Ellie Wyatt and focused on the importance of song for children.  Marc Silk ran the second part of the session and focused on the work of the voice-over artist. Part 1: Takeaway: Music is an important part of children's development. A programmes music has a powerful emotional effect on the audience and can change the tone of a scene. It is a collaboratarial process that requires flexibility and understanding from producers and composers. Details: Joss Peach began  by saying the session was designed to be fun and…

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Report - The CMC Debate: Limitless Content Good or Bad?

Posted on: Thursday 04 July 2019 10:07am

The session was opened with an introduction of a showreel by changemaker Toby Lloyd, DOP from Truetube, a platform that tells stories about the struggles of young people. He explained that as a child, he was not allowed to explore a lot of things he was interested in, due to lack of accessibility. Even today, smartphone ownership is still not universal among young people. While young people of this generation are so much more aware of the human experience than previous ones, society still has the responsibility to protect them from dangerous content.   Session: The motion of the debate…

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Report - The CMC Drinks Reception

Posted on: Wednesday 03 July 2019 10:28am by Simon Bor

Sheffield Cathedral was humming with chatter and live music as a record number of CMC delegates arrived for the annual drinks reception. Surrounded by displays of classic and current characters such as Mr Benn, it was a chance to catch up with old friends, meet new contacts and sample delicious canapes. Takeaway: "If I can leave this conference inspiring people to tell stories in a new way then I’ll be happy." Detail: The atmosphere was captured by the blogging team as a whole who asked delegates how the first day of the conference had gone for them.  "Factory's opening drinks…

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Report - The Incredible Playable Lunchtime Show

Posted on: Thursday 04 July 2019 11:20am

With a chance to become human buttons, take on the Power Rangers, zap each other with barcode scanners and play Pac-Man using inflatable toys, The Incredible Playable Lunchtime Show was a hilarious CMC innovation putting the audience at the centre and gives them the chance to unleash their inner kid. Takeaway: Everything was interactive from the start. It's a chance to unleash the inner kid. Detail: Dressed out on the stage with inflatables, coloured barcode jackets, everything appeared to be very interactive from the start. Game Developer, Alistair Aitchrson, hosted the event looking like ‘The Greatest Showman’. His work is known…

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Report - The Incredible Playable Lunchtime Show

Posted on: Friday 05 July 2019 9:42am by Peter McGrath

An award-winning video-game styled comedy show where the audience take to the stage! The Incredible Playable Show draws on elements of clowning and improv. comedy to blend gaming with performance. Every person in the room should feel they made the show unique. Each performance is different and, with the audience as the stars, there’s no telling what might happen. Takeaway: The whole show is interactive. Team building and bonding are encouraged and promoted. The emphasis is on problem solving in a fun inclusive way. We are all ‘big kids’ at heart. Detail: Alistair Aitcheson introduced himself as a showman and immediately…

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Report - The Last Word

Posted on: Friday 05 July 2019 10:52am

With the advertised contributor, Nikki Lilly unable to attend CMC due to illness in her family, CMC moved quickly to put together something inspiring and challenging for the final thirty minutes of the Conference.   Who better than the Changemakers (and friends)?  A group of young people who had never met before, some from this year's Changemaker team, one from last year's (now moderating a session of her own at CMC) and one of the much-appreciated CMC volunteer team who had been in the Changemaker support crew. and got to know them through the course of the conference. The panel closed…

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Report – The Note Behind the Note

Posted on: Thursday 04 July 2019 2:49pm

Stephanie Wahlstrom, Kidzilla Media, introduced this panel about the importance of sending and receiving notes for script development and exploring the issues writers have when dealing with good, bad and conflicting notes. Takeaway: It’s less about winning and losing a note and more about the benefits for the show. Never say no to a note but always ask questions and communicate. There’s a difference between a better note and a different note. Detail: The panel began discussing issues on how notes can delay a project. Getting agreement with writers in advance is important, to organise the re-writing process so that…

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Report – The YACF – A User’s Guide

Posted on: Wednesday 03 July 2019 9:25pm by Shannon Reeve

Changemaker Euella Jackson opened the session with a discussion of her journey, and an important question: what can you be doing to inspire change? Session: The Young Audiences Content Fund is a pilot which launched in April 2019. Content makers and producers have the opportunity to access funds to support the creation of distinctive and high-quality content for children. The pilot for the fund is due to last three years and has £57 million available to support development and production. Takeaway: Apply sooner rather than later! - Funding will be split between the three years, offering around £18m per year…

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Report – True?

Posted on: Thursday 04 July 2019 2:43pm

Braydon Bent (FYI) energetically set the stage for a fascinating session moderated by Zoe Daniel (Guardian/Reuters) on kids and fake news. He demonstrated how the impact of false reporting – from Russian spy Whales to fake Obama speeches – is increasing as it becomes more prevalent and complex, with digital technology and AI making it easier to generate and harder to distinguish. Takeaway: Fake news changing how we think, what we buy and how we vote. This is making kids anxious. Kids care about the news, and they are savvy, but network effects make it easy for Chinese whispers to…

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Report - Unconscious Bias

Posted on: Thursday 04 July 2019 3:12pm by Cate Zerega

Increase your awareness of your bias... One way to do so is to take an implicit association test. Practise good self-care so that you can free up brain space to better challenge your implicit bias. We can help change a child’s brain structure by what we show them. Takeaway: Only 1% of children's books feature a BAME character. Despite being in starring roles, animated female Disney characters  have less dialogue than males. Why do we like cats over rats when both are furry animals with pointy ears? Detail: The HUBS Hideout filled with delegates for Luise Usiskin's talk on unconscious…

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Report - VR and AR Storytelling for Kids

Posted on: Thursday 11 July 2019 12:38am by Jess Percival

The ways children interact with the world around them is changing fast. With many children preferring to watch content on a mobile device, such as a tablet, than they do traditional TV, there are a lot of new possibilities that comes with having a device in your pocket. Takeaways: Use music and audio to engage and guide Create an emotional connection with the characters Let kids interact, touch, stamp and more - they want to DO stuff The testing phase is crucial - you never know how kids will react Detail:  The differences between Augmented Reality and Virtual Reality are…

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Report - Writers Assemble!

Posted on: Wednesday 03 July 2019 5:16pm by Emma Boucher

What happens when a group of writers get together in one room? They share their top tips for getting that sought-after first credit in kids' TV, developing as a writer and staying relevant in the industry, of course! Takeaway: Do your homework – watch shows, be familiar with broadcasters and production companies. Network – build and maintain relationships with your contacts through emails, social media and events. And last but not least write, write, write – producers and agents want to read exciting original scripts.  Detail: Hosted by Dominic MacDonald, the packed session kicked off with plenty of top tips…

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We'll Keep a Welcome...

Posted on: Monday 27 May 2019 1:53pm by Brolly Brollyman

One of the things I look forward to most on my journey to CMC from Wales to Sheffield each year is the chance to meet lovely new people and see what they’re up to. This really comes into focus at the International Exchange - ‘speed dating for luvvies’.  As a composer it’s always exciting to see people’s pilots and projects and imagine what kind of music I could put to their lovely ideas. Through the exchange I have composed music for Space Chickens, Blue Donkeys, Alien Dogs and many other crazy characters but last year was special. Last year I met two…

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Writers Assemble!

Posted on: Friday 17 May 2019 2:15pm

Hello my name is... Angela Salt and I will be your friendly guide to What’s on for writers at The CMC this year. This 2 - 4 July get ready to push back on ill-timed deadlines, throw off that slanket, emerge from your solitude, and embrace the writers’ Shangri-La of Sheffield... Regular CMC-goers may recall me as the 6’ up-rockin’ hostess of the official party in previous years; the one with all the free drinks tickets (yeah, now you know me...!) but this year I’ve been asked to step away from the dance floor and into a new role as an advocate for…

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Preview - Alexa How should Youth Brands Use Audio in 2019?

Posted on: Saturday 29 June 2019 12:36pm by Sam Harris

Thursday 4th July 2019, 09:30 - 10:30 HUBS Common Room It feels like everyone’s interested in spoken word audio right now – products like podcasts, smart speakers and (increasingly) audiobooks. As the influence and importance of audio grows, media brands are developing new strategies and initiatives to capture the ears of consumers. These strategies are increasingly placing audio at the heart of a brand’s media mix. As such, audio has assumed a new importance in the battle to win the fluttering attention spans of their audiences. Why audio? Audio is part of a seemingly endless, entertaining carousel of new and…

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Preview - Animation Skills Fund: Use it or Lose it!

Posted on: Sunday 23 June 2019 12:48pm by Grace Hebditch

Animation Skills Fund – Use it or Lose it! Thursday 4th July 2019, 14:00 - 15:00 The skills shortage is the biggest issue facing animation studios in the UK. The combination of a booming streaming industry with its insatiable appetite for animated content, the welcome tax reliefs and the world-class reputation of the UK animation industry, means the amount of animation work the studios are taking on are outgrowing the talent-base (without even mentioning the ‘B’ word - and all the issues around mobility of labour!). This could drive studios to set up overseas instead, leading to our domestic industry…

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Preview - Career Guidance Session

Posted on: Saturday 29 June 2019 8:09pm by Florencia Donagaray

Monday 1 July, 4-5pm  HUBS The Stage Florencia Donagray, having presented research at CMC previously is producing this year's CMC Volunteer Guidance session. Here she explains who it's for and how it works. Those who have had the chance to attend the CMC might have noticed that apart from the thought-provoking sessions and inspiring panelists there is another signature element that makes the conference unique: the amazing team of hard-working and ever-smiling volunteers. It’s largely thanks to these young people that the CMC runs smoothly - in every session and venue. The volunteers are the driving force during the event…

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Preview - China: A Creative Approach

Posted on: Friday 28 June 2019 3:07am by Adam Bailey

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS Common Room Join our esteemed panel of speakers as they share insights and knowledge into how to develop and produce your projects with both a Chinese and international audience in mind. With the increasing number of partnerships between Chinese and international producers developing new IP, reworking existing IP or planning ambitious partnerships, we wanted to give you more insight into how to get yourself involved. Whether you are a Writer, Composer, Designer, Storyboard Artist, Voiceover Artist, Producer or are simply fascinated by the recent examples of successful projects being developed and produced…

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Preview - China: Business and Partnerships

Posted on: Friday 28 June 2019 3:16am by Adam Bailey

Thursday 4th July 2019, 09:30 - 10:30 HUBS The Stage With increasing number of partnerships between Chinese and creative companies around the world we discuss the opportunities, broadcast and streaming platforms, finding the right partners and the UK-China co-production treaty. You have ideas, big ones, and you have just had that dream where your idea has gone global. It's the next big thing. You just need to find that crucial connection or have that conversation which actually gets the wheels in motion. It could well be that you've been looking in the wrong place or limiting your ambition. Well here's…

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Preview - Clicks and Mortar: The New Retail Space

Posted on: Thursday 27 June 2019 7:21pm by Juliet Tzabar

Wednesday 3rd July 2019, 11:10 - 12:10 Showroom Cinema 2 With consumer habits shifting from traditional retail to digital purchasing, and amid ongoing reports of the death of the high street, this session will be looking at the impact that digital disruption has had on the children’s licensing business. Shelf space is increasingly dominated by the big studios, and toy companies are now investing in their own content arms, so the traditional licensing models seem less and less sustainable, particularly for smaller producers who are yet to secure a suite of licensing partners. Yet we know that digital brings with…

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Preview - Commissioner Conversations – Channels

Posted on: Saturday 29 June 2019 12:48pm by Gary Milne

Thursday 4th July 2019, 12:30 - 13:30 Showroom Cinema 4 Whether you’re a veteran in the industry, just starting out, or somewhere in between, it’s pretty safe to assume that you’re going to want to hear what the commissioners have to say. After all, they are the champions of our content and thus the gateway to our audiences. In an ever-evolving media landscape, we find out what’s new with Sony, Turner and Viacom, what they’re looking for and how best to approach them with your next big idea. As the theme of this year's CMC is 'Limitless' we'll also hear their thoughts on how they think…

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Preview - Creative Masterclass: Clangers and Paddington

Posted on: Saturday 29 June 2019 12:18pm by Sharon Miller

Wednesday 3rd July 2019, 17:00 - 18:00 Showroom Cinema 4 Paddington and Clangers – two icons of Children’s Television - one created 59 years ago and the other 50 years ago, respectively. And, all these years later, they have been revived and re-produced to be, arguably, more successful than they ever were. How?  Why?  Vital questions. Vital questions you need to know the answers to. These questions will be posed to the creators and initiators of the current series of both of these phenomena, by Pui Fan Lee, whose has her own unique experience of iconic Children’s Television. Dan Maddicott, producer and swanee whistler-extraordinaire, and…

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Preview - Cultivating Community

Posted on: Friday 28 June 2019 3:49pm by Michelle Forde

Thursday 4th July 2019, 14:10 - 15:10 Showroom Cinema 2 ‘Community is about being connected not just physically and/or digitally, but emotionally and for some common cause.’ Joshua Davidson, Night Zookeeper. At the ‘Cultivating Community’ session, we will be taking an in-depth look at how content creators and brands maintain and extend their relationship with their audience online and what that brings in terms of fan engagement, new content potential and brand loyalty. Hosting the session is Joshua Davidson, creator of  ‘Night Zookeeper’ (SKY Kids), which, before launch, invited children from across the UK to submit character drawings and background designs,…

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Preview - Delivery Demands

Posted on: Saturday 29 June 2019 12:52pm by Dalton Deverell

Wednesday 3rd July 2019, 17:10 - 18:00 Showroom Cinema 2 "Netflix and chill” is at risk of becoming decidedly warm due to a series of delivery demands that has swept through the industry over recent years. We look at the benefits of becoming a superhuman spec’d up studio after navigating the user friendly muli-pagre NP3 questionnaire and what exactly it adds to the production. Of course it’s not just Netflix, every giant has the best way to work with mere mortals and we discuss the implications this can have on budget, scheduling and managing relationships. Hearing from a range of…

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Preview - Don’t mention the C word!

Posted on: Thursday 27 June 2019 9:01pm by Putul Verma

Wednesday 3rd July 2019, 15:40 - 16:40 Showroom Cinema 2 We need to talk about class. Our young audiences from working class backgrounds have a huge amount of choice in what they watch, play, read and listen to.  And if what we make doesn’t speak to them, they will move on.  Box ticking and tokenism, lazy stereotyping,  casual diminishing of the things that are important to them, assumptions about their aspirations and values based on where they live, their education level, their accent and their perceived lack of money – these are just some of the things that turn these…

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Preview - First Timers Lunch

Posted on: Thursday 20 June 2019 2:36am by Esther Kaufmann

Wednesday 3rd July 2019, 12:30 - 13:30 HUBS Hideout New to CMC? Looking for someone to talk to? This is where you'll find your perfect conference pal! It's the friendliest people in Sheffield coming together and having a blast - promise! I can hand on heart tell you that the speakers are a bunch of the  most lovely CMC veterans offering their advice on making the best of your time during the conference. They're open to chat and share lunch - though you should grab your own packed lunch as we can't do loaves and fishes.. Get cosy, get advice…

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Preview - First Timers Reception

Posted on: Thursday 20 June 2019 2:19am by Chris Jarvis

Tuesday 2nd July 2019, 17:00 - 18:00 Sheffield City Hall Come to the ‘First Timer’s Reception’ sponsored by Disney and whistle while you network.   Join me, Chris Jarvis, and 'Go Jetter' Chris Banks for a spot of ’Name that Theme Tune’ as you mingle and hobnob with the great and good of children’s meedjah. Discover the whole new world of CMC - not just the bare necessities - and meet leading executives, producers and talent from TV, film, animation and games.  Looking forward to meeting you! And the drink is free!

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Preview - Focus on Ireland

Posted on: Thursday 20 June 2019 2:05am by Shannon George

Wednesday 3rd July 2019, 14:00 - 15:00 HUBS Common Room Ireland has become the go-to place for the creation and production of some truly outstanding content for audiences of all ages. Join us in the HUBS Common Room, for a panel put together by the Irish industry, to reveal what  Ireland can offer. The Irish animation industry is booming. Ireland has a lot to offer financially and creatively to those who need service work or production partners in both animation and live action. The Focus on Ireland panel features members of the Irish animation industry who are at the top…

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Preview - Gambling and Gaming. What's the Difference? Whats the Harm?

Posted on: Monday 01 July 2019 11:01am by Heather Wardle

Wednesday 3rd July 2019, 14:10 - 15:10 Showroom Cinema 2 This session highlights the human cost of gambling-harms and explores whether the increasing intersection of gambling and gaming is something to be concerned about or is the latest moral panic about children's behaviours online. Gambling with Lives, the charity founded by families bereaved by gambling-related suicide, to raise awareness of the serious health risks of gambling addiction, have spoken about their experiences for the first time in this hard-hitting film, which will be first seen at CMC.  From Pukka Films on Vimeo.

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Preview - Going Global

Posted on: Thursday 20 June 2019 2:52pm by Jo Redfern

Thursday 4th July 2019, 14:00 - 15:00 Showroom Cinema 4 24th Jan 2019 saw the first International Day of Education - the director-general of UNESCO said: “Firstly, education is a human right, a public good and a public responsibility. Secondly, education is the most powerful force in our hands to ensure significant improvements in health, economic growth and to unlock the potential and innovation we need to build more resilient and sustainable societies,” In Going Global four experts working in education at an international level come together to discuss the macro issues facing content creators, entertainers and educators endeavouring to scale-up in a world in which national sentiments…

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Preview - Immersive Journeys in Education

Posted on: Thursday 20 June 2019 2:27pm by Becky Palmer

Thursday 4th July 2019, 09:40 - 10:40 Showroom Cinema 2 The future of learning has arrived! If you’re interested in augmented and virtual reality, teaching in schools, museums and what excites and delights children, then this session is for you. Join us as we uncover how children today learn about bugs, oceans, WW1, Vikings and Egyptians via a series of AR and VR experiences. What’s it like to be able to feel you’re in the trenches or to examine a sarcophagus in Ancient Egypt or to hold a planet in your hand? Even pre-schoolers are catered for, with Storytoys on hand to show us their AR version of Eric Carle’s…

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Preview - Kids with Stones in their Pockets

Posted on: Sunday 16 June 2019 11:15pm by Alison Norrington

Thursday 4 July 2019, 12:30-13:30 HUBS Common Room What do you get if you put a Creative Story Lead from Lego, a Senior Researcher in Kids' Education and VR, and a Flying Seagull together in a room with a bunch of CMC delegates? A collective knowledge about how children play that is far bigger than the sum of its parts. With a title inspired by the 2013 academic study from Pauliina Rautio at the University of Helsinki - the topic of how kids play was repeatedly raised across the research sessions on VR+Kids that storycentral conducted for the Children’s Media Foundation in…

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Preview - Merging Digital and Physical Experiences

Posted on: Sunday 16 June 2019 11:22pm by Tine Knudsen

Wednesday 3rd July 2019, 17:00 - 18:00 HUBS Common Room Over the years, CMC has seen a lot of exciting products that merge digital and physical experiences with the purpose of creating engaging play and education for children. And now many of these are out in the market along with large numbers of products that now integrate physical and digital play. Some wow us, while others leave us questioning the need for either the digital or physical part of the experience. My work at Funday Factory has been rooted in engaging people in the digital space, but often our inspiration…

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Preview - Pushing the Boundaries for Learning

Posted on: Thursday 20 June 2019 2:40pm by Becky Jones

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS The Stage If you are interested in finding new ways to link media and education in the fast-changing world of EdTech, then this session is  for you. With children exposed to prolific volumes of stimulating media, how can we produce learning content that stands out? Join us on a creative journey that explores what’s working best to keep children delighted, engaged and inspired in the school setting.  And take a peep at what’s just over the horizon. Delve into the magical world of the Night Zookeeper, and find out how this interactive literacy tool has…

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Preview - Put Your Money Where Your Mouth Is

Posted on: Friday 28 June 2019 2:15am by Debbie Macdonald

Wednesday 3rd July 2019, 14:00 - 15:00 Showroom Cinema 4 Have you ever wanted to know what makes a buyer jump up and down with excitement?  Then this session is a MUST for you.  CMC’s popular bidding war is back again for its 7th year and it promises to be even bigger and better than ever before. Not only do we have 5 brand new fabulous pitches for you to see, we have a new team of hungry judges who are excited to see what our Producers have to offer this year.   Our Producers will bravely take centre-stage hoping to…

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Preview - Staying Local

Posted on: Saturday 29 June 2019 12:44pm by Jesse Cleverly

Thursday 4th July 2019, 09:30 - 10:30 Showroom Cinema 4 Drama at home.... With the twin arrival of new SVoD players and the new BFI fund, kids drama producers have never had it so good - or so promising. However, figuring out which way to take your pitch to appeal to either domestic players looking for local fayre, or streamers looking for shows that will resonate all around the world  - seems to leave producers with a tricky choice. On the one hand they can develop stories that feel very culturally specific but might not travel, while on the other…

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Preview - Stream if You Wanna Go Faster

Posted on: Friday 21 June 2019 2:51pm by Rachel Murrell

Wednesday 3rd July 2019, 11:00 - 12:00 Showroom Cinema 4 So you want to work with Netflix? There’s a reason why Wednesday’s panel on Netflix, Amazon, YouTube, Disney+ and AppleTV doesn’t include commissioners from any of them.  The streamers are cash-rich and data-savvy, but famously discreet. So, instead we asked people who understand how they roll and can say what they think. And we have them. Claire Tavernier is a digital and media strategist who helps media companies design their on-demand strategies. Independent producer Billy Macqueen has two Netflix commissions and a seat at the table when Pact talks policy. Samreen Ghani, CFO of…

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Preview - Successful Pitches: the Secret History

Posted on: Saturday 29 June 2019 12:41pm by Martyn Niman

Thursday 4th July 2019, 09:40 - 10:40 Showroom Cinema 3 Want to increase the odds of getting your series or idea commissioned? What is that magic dust that makes those broadcasters and partners green light an idea into production? Join four pitching pros on a panel that will cover real inside stories on how they successfully pitched their ideas to channels and publishers. Joan Lofts shines a light on Peppa’s pitch, Mellie Buse from Adastra, on selling 'Grandpa in My Pocket', Caryl Hart, on pitching her stories and getting them published and Chris Dicker, Jam Media, on the 'Becca Bunch' story.…

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Preview - The Art of Voice and Song

Posted on: Sunday 23 June 2019 7:33pm by Adam Redfern

Thursday 4th July 2019, 11:10 - 12:10 Showroom Cinema 3 When people remember a classic kids’ show that they love, what’s the first thing they often do? Sing the theme tune? Shout out a favourite character’s catchphrase? Getting the music and voice performances right for your audience is a vital part of production– and they can fast become the favourite, most unique ingredients of your show that your viewers love returning to, each and every episode. And in an age when Baby Shark (pictured) can go from meme to commission, it’s even more important to grab your audience’s attention quickly…

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Preview - the CMC Drinks Reception

Posted on: Friday 28 June 2019 2:39am

Tuesday 2nd July 2019, 19:15 - 20:45 Sheffield Cathedral Zoe Bamsey from CMC Drinks Reception sponsors, Factory, gives a flavour of what on offer in the Cathedral on Tuesday evening DRESS-UP and JELLY BEANS! Who doesn’t love dressing up? And Mr Benn… “as if by magic”.... is the best of them all. Come visit our photo booth, pick your outfit, and share your photos for a chance to win 'Mr Benn', 'Elmer' and 'Off the Leash' goodies, while enjoying the live Jazz band. If you get the nibbles there are pots of Jelly Beans and as a keepsake reminder of the evening an 'Elmer' or…

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Preview - The Incredible Playable Lunchtime Show

Posted on: Monday 17 June 2019 1:56pm by Matt Bowen

Wednesday 3rd July 2019, 12:30 - 13:30 HUBS The Stage and Thursday 4th July 2019, 12:30 - 13:30 HUBS The Stage This year, the Children's Media Conference is offering up something different over your packed lunch. The Incredible Playable Lunchtime Show is an interactive video-game comedy show where you, the audience, take to the stage and play the game. Become human buttons, take on the Power Rangers, zap each other with barcode scanners and play Pac-Man using inflatable toys. The Incredible Playable Lunchtime Show is a hilarious CMC innovation which puts you at the centre and gives you the chance to…

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Preview - Unconscious Bias

Posted on: Sunday 30 June 2019 9:24pm by Kathy Loizou

Thursday 4th July 2019, 11:00 - 12:00 Repeated: 14:00 - 15:00 HUBS Hideout Luise Usiskin will expertly take you on a journey through the thought-provoking subject of Unconscious Bias in a way that’s interesting, useful, fun and not at all intimidating. All of us have learned a variety of stereotypes that are automatic, unintentional, and ingrained. These are able to influence how we behave in our day-to-day lives.  Our everyday environment influences,  and continues to influence, how we’ve become, who we are and how we interact with the world. Unconscious Bias training is about exposing these biases and helping us look at…

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Preview - VR & AR Storytelling for Kids

Posted on: Friday 28 June 2019 2:26am by Candi Bloxham

Wednesday 3rd July 2019, 15:30 - 16:30 HUBS Common Room Want to tell stories in a new way? Want to get your audience closer to your characters, more engaged with them and more immersed with their stories? Then grab a seat at VR & AR (XR) Storytelling for Kids. The session will start with a sizzle showcasing some exciting examples of XR experiences. Then our host, Alison Norrington, will offer a short overview of some XR content that hits the mark in terms of storytelling and good user experience. She will also highlight results from the recent year long Children's…

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Preview - Writers Assemble!

Posted on: Sunday 23 June 2019 8:17pm by Darren Jones

Writers Assemble! Wednesday 3rd July 2019, 12:30 - 13:30 Someone with more wisdom than I once said that there are two questions every writer will ask of themselves during their career - “Have I got what it takes?” and “Have I still got what it takes?” For the first time, the Children’s Media Conference is scheduling this session aimed squarely at writers, script editors, show runners and anyone who works (or wants to work) with them. Becoming a writer - and getting paid to do it - is a tough ask. So, what are the ways to break though in an…

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