CMC 2019: Report – Cultivating Community
This panel focused on the pivotal importance of the relationships between fans and brands, with a broad range of speakers. Moderated by Joshua Davidson, the focus was all about ideas to inspire and engage with brand-loyal audiences. Takeaway: Build a relationship with your fans. Allowed fans to feel like they have a voice, and they are being heard. Know your audience. Detail: Dan Berlinka began the session with an interesting case study on 'Dixi'; an interactive fictional social platform allowing user interaction only through moderated comments. Kids engaged as if the characters were real, talking as though they were friends. An element of self-moderation within the community began to emerge as users realised that certain types of comments would be…
