CMC 2017: Report – Show Me the Money! The Business Realities of VR
Virtual reality has rocketed in popularity this last year. In this session, Matthew Thomas, MTM London, asked a panel of experts about the challenges faced by companies and developers working to bring this relatively new technology into the mainstream of children’s media. Takeaway: Large companies are hesitant to take financial risk on a new market However, children are aware of the technology and keen to try it There is a demand for new children’s content in VR The future of VR is more social than you might expect Detail: In new VR projects aimed at children, there are some exciting developments out there, with educational programmes joining games and simulations. However, the evolution of child-targeted VR seems to lie in…
