Blogs tagged "voice"

July 2019

CMC 2019: Report – Alexa, How should Youth Brands Use Audio in 2019?

Posted on: Friday 05 July 2019 11:44am

As audio’s influence importance grows, and podcasts, smart speakers and audiobooks are increasingly part of family life, children’s brand strategies are placing audio at the heart of their media mix. This session explored how brands hope to capture the ears and interests of young people around the UK, and how they are coming to grips with these exciting new audio experiences. Takeaway: Fast  growth across all audio experiences, with unmet demand. Audio and Voice family offering needs to be better. ‘Nothing not to like’ -  Audio and Voice offer something exciting and new for a child’s media world. A fertile ground for innovation, but quality and detail are essential. Detail: BBC research suggests 32% of homes with kids have smart…

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CMC 2019: Report – The Art of Voice & Song

Posted on: Friday 05 July 2019 9:37am

This session was split into two parts. The first  was Joss Peach and Ellie Wyatt and focused on the importance of song for children.  Marc Silk ran the second part of the session and focused on the work of the voice-over artist. Part 1: Takeaway: Music is an important part of children's development. A programmes music has a powerful emotional effect on the audience and can change the tone of a scene. It is a collaboratarial process that requires flexibility and understanding from producers and composers. Details: Joss Peach began  by saying the session was designed to be fun and informal which was achieved thanks to audience participation at every opportunity. Together with Ellie Wyatt they explained the importance of…

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July 2018

CMC 2018: Report – Competing for Time

Posted on: Thursday 05 July 2018 1:12am

Takeaway: The panel discussed challenges facing brands, emerging voice recognition technologies and the importance and influence of the younger generation and their characteristics. Detail: Emma Worrollo, founder of The Pineapple Lounge, began the session highlighting that companies do not just compete with each other, but are now competing for the time and engagement of the new generation of children. Making up approximately a quarter of the population, this is an audience who have an unprecedented amount of access to commercial experiences. Where the older generations tend to think in a more linear way, younger generations move with more fluidity between different technologies and brands. Emma briefly explained the different generational groups and how the generation hierarchy has shifted, helping to…

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CMC 2018: Report – Research 5 & 6

Posted on: Thursday 05 July 2018 12:28am by Cate Zerega

There is no really safe place where parents feel they can let their children go wild in the current voice world. The industry has not addressed parental fears of the long term impact voice technology will have on their children. Takeaway: The most successful games are built around social mechanics at their heart. Gender differences emerge in games in terms of platform. Both genders start on tablets with boys more likely to push through to consoles and girls more likely to graduate to mobiles. Detail: Alexa, Amazon’s voice technology application, gained notoriety because it beat out “mum” as a child’s first word. Anna Campbell of Sparkler presented her research on the relationship between voice technology, children (aka gen alpha users)…

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CMC 2018: Report – It’s Alive

Posted on: Wednesday 04 July 2018 11:31pm

With AI constantly in the news today, this session addressed fundamental questions for the children’s media industry; will AI in its various forms really work for kids of different ages? How will it impact creativity, content creation, learning, jobs? How can AI engage children? Where are the opportunities and what are the challenges? Takeaway: AI with children is at a very early stage.  It simply does not factor in the special style of a child’s conversations, and there are concerns around safety and being age appropriate. The Industries developing and benefiting from AI need to take a very different and response attitude to AI with children. What is happening so far is very advertising and commerce-driven (e.g. Alexa), so panellists…

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July 2017

CMC 2017: Report – Character Building

Posted on: Thursday 06 July 2017 11:10pm by Tom Jordan

What do you get when you cross a writer, an illustrator, an animator, a creative director, an art director, two voice actors and an art director? Answer: The perfect panel to deconstruct what goes into making a successful character. Takeaway: Don’t fall into the trap of creating your main character in isolation for your pitch bible, develop them through dialogues and interaction with the other characters in your world. A character’s voice should be acted, not just mimicked Visuals can be stronger when the designer absorbs the back story of the character Children are a great source of inspiration for character creation All of the above need to work together to develop a character Detail: Voice Director Dave Peacock introduced…

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July 2016

CMC 2016: Report – Sound Advice

Posted on: Thursday 07 July 2016 2:54pm by Jessica Thornsby

The step-by-step guide to finding and using voices in your animation to ensure it stands out from the crowd Takeaways It is crucial that you find the right voice for your characters Dubbing and localising content is a huge and growing part of the animation industry Detail In this session, a panel of seven industry experts offered their unique insights into casting, recording, directing, performing and dubbing your animation. Michelle Jones, Casting Director at Brilliant Casting, debated the tricky question of hiring child actors, versus hiring an adult who can impersonate a child. “My advice is to do what’s right for your project,” she said, although she did point out that there are additional things you need to consider, when…

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