CMC 2016: Report – What the Vlog is this?
What is 'vlogging', and why is it so important in the media industry today? Takeaways: The rise of social media such as YouTube, Snapchat and Vine allow people and businesses to showcase themselves to new markets Vlogging generates huge influence upon the media industry as well as commercial sectors, creating successful and established brands Identifying the demand for interconnectivity between traditional media and vlogs Detail Steve Wynne, host and CEO of Pretzel TV, the company behind CBBC Official Chart Show, began the session by agreeing that he too often asks ‘What the vlog is this’ as he tries to understand the popularity of vlogging and the impact it can have on audience satisfaction. "Our audience watch vlogs more than other…
