Blogs tagged "trends"

July 2018

CMC 2018: Report – Building An Audience – What’s Next?

Posted on: Thursday 05 July 2018 10:35pm

Takeaway: There is a consolidation of the average number of devices in households. Average number of smart phones means children “own” one more device than they did three years ago. Total time watching videos is up. Children are still watching linear and doing so on TV, smart phones and tablets. Video content consumed is different depending on the device on which that content is being consumed. Detail: The panel for this session comprised of Adam Woodgate from Dubit Trends, Sarah Muller VP Children and Youth at Sony Pictures Television and Simon Ragoonanan Brand and Communication at Hopster. Adam gave a compelling snapshot of audience trends backed up by compelling data and statistics.  One such revelation was that the 8-10 year…

CMC 2018 CMC 2018 Blog CMC Ebulletin Event Reports audiences Data platforms trends

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CMC 2018: Report – Commissioner Conversations: Branded Content

Posted on: Thursday 05 July 2018 9:44pm by Cate Zerega

Takeaway: Do your brand homework. New IP has to fit with the brand voice to make an impact. Think more kid - qualitative child research is at the forefront of Beano Studios.  CMC Changemaker Femi Owolade-Coombes said it best: the future is inclusive and collaborative. Detail: Moderator, TV presenter Nigel Clarke, kick-started the conversation asking his panel about the opportunities for content creation. Hasbro’s Finn Arnesen seeks IP internally and externally that fits a global audience and has strong merchandise potential. The other end of the spectrum is Gina Costelloe with Lego. Lego’s content focus for the last ten years serves to amplify the Lego play system. On the digital front, Hayley Granston of Beano Studios seeks IP that matches the…

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July 2017

CMC 2017: Report – Deciphering the Data Puzzle

Posted on: Wednesday 05 July 2017 11:26pm by Catherine Trewavas

Children are increasingly consuming content through online platforms and using many different devices to do so. A panel of experts discuss the use of analytics in monitoring trends, as well as challenges and advantages that come with these developing technologies Takeaway: Children are increasingly turning to online platforms rather than linear TV More digital media consumption means trends can be tracked with greater ease Understanding audiences and data sharing can create commercial opportunities Detail: How can we use data science and analytics to change the way we make content for children? Children’s media consumption has changed dramatically. Over the last decade, 5-15 year olds are now spending more time online than watching linear TV. Harnessing digital data can bring new…

CMC 2017 CMC 2017 Blog Event Reports audiences children's media consumption date devices digital digital media online privacy safety trends

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July 2016

CMC 2016: Report – Swipe Forward

Posted on: Wednesday 06 July 2016 3:48pm by Tom Jordan

Research and insight company The Pineapple Lounge presented its predictions on future patterns of kids’ media consumption, and asked the panel for their response to five different areas of research. Takeaways Kids content producers need to be aware of how Generation Z (today’s kids) and Generation Alpha (tomorrow’s kids) want to consume their media now and in 10 years’ time Traditional gender categorisation will disappear, and the gender of characters will become secondary, not primary Short attention spans are natural to today’s kids, and need to be catered for Families are now cool, and kids value shared family media experiences Strong story-based themes are the way to engage kids with adverts Detail Pineapple Lounge Managing Director Emma Worrollo introduced five…

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