Blogs tagged "toys"

March 2019

CMC Exchange @LBF: CMC @LBF 2019: The Future of Toys

Posted on: Sunday 17 March 2019 12:42am by Simon Bor

Moderator Tim Collins (The Brand Director) Speakers Sam Ferguson (Jazwares) Yesmin Kunter (Consultant) Billy Langsworthy (Mojo Nation) Richard North (Wow! Stuff)   Takeaways Video games can be amazing but it depends how the child is playing, why they are playing and how they are playing. In five years the toy industry will be looking at ethics in the way that the adult car industry is now. Selling toys through 3D printers has never been economical. It’s a dream.   Tim Collins, MD of The Brand Director, introduced the session saying that the $80 billion global market for toys was going through interesting times. He asked: ‘What will the toy business look like in five years time?’ Tim first asked play…

CMC Exchange @LBF CMC @LBF 2019 #TCMC CMC toys

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July 2018

CMC 2018: Report – Steps to Retail Success

Posted on: Saturday 07 July 2018 12:29pm by Simon Bor

Sarah Fletcher (Maximum Licensing) asked the question: 'Is it tough for new IP to break through?' Takeaway: • Amazon must help to police licensing better. • Licensed products help reluctant readers get a book in their hands. • Licensing is not about exploiting but extending a property. Detail: Ian Wickham (Licensing Link Europe) was first to answer. 'Yes, it is difficult for new IP to break through'. With major retailers going and others in trouble, the market place is tough. Consolidation is a further problem, the proposed merger of Sainsburys and Asda especially. It’s the discounters who can be used to launch products now, as Warners have with Lidl and Aldi. ‘It’s tough at the moment but you have to…

CMC 2018 CMC 2018 Blog Event Reports IP licensing Product retail toys

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CMC 2018: Report – Accessibility – What’s Next?

Posted on: Thursday 05 July 2018 1:34am by Gabrielle Smith

Changemaker and activist Heather Lacey delivered a poignant introduction to today’s session on accessibility and what it means to campaign for inclusivity within professional media industries. Through highlighting some of her own experience, Heather reinforces the key message that in ‘seeing a representation of yourself- your true self is so incredibly validating, that you matter, that you are worthy.’ Takeaway: Provision of access to impaired audiences should be considered from inception, and not as a bolt-on after production. Making content alongside creative and dynamic captioning, subtitling and audio description an interactive process with added agency given to performer. Bringing something new to the table for audiences whilst reflecting their individual needs. Detail: In today’s media landscape, there is a growing…

CMC 2018 CMC 2018 Blog CMC Ebulletin Event Reports Access Accessibility Caption Changemaker disability Hip-Hop Impairment Toy Like Me toys Visual impairment

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July 2016

CMC 2016: Report – Connected Toy Story

Posted on: Thursday 07 July 2016 4:43pm by Gabrielle Smith

This session looked at the current landscape for connected toys, discussing products with their creators and asking questions regarding value, interactivity and digital products of the future Takeaway The connection between toy space and the future of the physical digital product needs exploring We need to understand why toys are so valuable to the child’s own experiences of education and play Detail: Maurice Wheeler from The Big Little Partnership brought a panel of four experienced creators and consultants together to talk about connected toys and their story. In thinking through the current landscape of connected toys and what is going on in this area, the conversation ranged across ages and play patterns, to the educational and emotional engagement of the digital and…

CMC 2016 CMC Ebulletin Event Reports Alex Wiltshire CMC CMC 2016 Connected Toy Story CMC2016 Connected Toys Fabulous Beasts fundamentally children Lucy Gill Mathas Petrikas Osmo Tiggly Math toy toys Vai Kai

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