Blogs tagged "toy company"

July 2017

CMC 2017: Report – Meet the Commissioners: Branded Content

Posted on: Thursday 06 July 2017 11:04am

The process of adapting series or films from books, toys or dolls is not new, but in our evolving world of converging content and 360° approach where the dynamics are changing, it is difficult to know what comes first: The toys? The merchandising? The story? Or is it social media? Hasbro Studio, Mattel Creation and Beano Studio share their approaches. Takeaway: Big toy and IP companies are still developing their own IP but are also taking on-board new IP to be developed and are open to ideas to develop some of their historical brands and characters Stories and characters are now the biggest driver for branded content production, not toys and merchandising The 360° approach is important… but not all…

CMC 2017 CMC 2017 Blog Event Reports Beano Beano Studios books children's media CMC comic educating children hasbro mattel merchandising movies social media toy company

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