Blogs tagged "teens"

July 2019

CMC 2019: Report – Tackling Teens

Posted on: Thursday 04 July 2019 12:41pm

With the swift and powerful development of social media, there are some concerns that we are now in a world where connecting with teens through traditional means has become tricky. This session took a look at engaging with audiences not only through their social media, but also through writing styles and narratives. Takeaway: Teens’ input into programmes is paramount in as research for programme development. Teens love memes! Amplify the use of memes when a programme is live for more interaction with teens. Social media is where teens spend most of their time and disregarding social media can disregard them. Detail: Claire Tavernier, introduced the session stating that "70% of teens now have social media profiles and are very connected,…

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July 2017

CMC 2017: Report – Attention Seekers

Posted on: Wednesday 05 July 2017 11:45pm by Lyndsey Smith

What do the digital native 10-16 years want these days and how must today's producers develop their content accordingly? Takeaway: The audience between the ages of 10 and 16 are the toughest to capture It's important to use many platforms – linear TV is not the primary platform for this age group Listening to the audience is key – they know what they want and need from content Detail: “No audience is as tough to capture as tweens and teens,” said David Kleeman, SVP of Global Trends and Dubit. Exploring how the panel are managing to do this, Newsround editor, Lewis James explained how they are changing the way that content is produced. He illustrated his points with juxtaposing examples – the…

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