CMC 2019: Report – Commissioner Conversations Channels
First, Changemaker Brandon Relph, opened up the event with a smile and youthful enthusiasm about his knowledge of Generation Z and his Yentrepreneurship - which stemmed from YouTube success with Minecraft videos, but now sees him advising companies as to heir relationship with Generation Z. Session: Industry veterans, those just starting out, or somewhere in between, gathered to hear what commissioners have to say. In an ever-evolving media landscape, we heard what’s new with Sony, Turner and Viacom, what they’re looking for and how best to approach them with the next big idea. Takeaway: Nickelodeon. “Everything we do is defined by the child”. Sony are looking into other platforms to build the audience around television screens. Projects (format and length) can…
