Blogs tagged "Songs"

July 2018

CMC 2018: Report – Big Lessons from Niche Memes

Posted on: Thursday 05 July 2018 12:22am

The ever-changing landscape is evolving at such a pace that companies are constantly working to keep up with demand and expectations of the audience. Takeaway: Kids still like the same things they liked 25 years ago - it's the delivery mechanism that has changed. Kids are cherry picking the best bits and tailoring to their needs. Not all content is universal, one size does not fit all. Detail: After an inspiring film and presentation from Changemaker Jemima Browning, moderator Nick Fisher, co-founder of Hook Research, kicked of the session asking how brands can keep up with trends in terms of content, communications and marketing? Panel speakers, Stuart Rowson, BBC Children’s, Marc Goodchild, Turner EMEA, and Iain Sawbridge from Beano Studios…

CMC 2018 CMC 2018 Blog Event Reports Apps content Songs Stories

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