CMC 2016: Report – Commissioner Conversations: VoD and OTT
This session begins with a presentation by Changemaker Rich Keith, Chief Revenue Officer, The Yogscast. Children increasingly access content via VOD/OTT. As these services acquire more and make original content, what are they looking for and how can you get involved? Is there 'New hope' in the SVoD sunny uplands? Guest blogger Oliver Ellis feels the Force... Takeaways Different VOD channels have different content needs but all agreed they no longer need standard amount of eps or running length. Everything is possible The VOD services serve two audiences: Children for content but parents for approval of that content and for safety online. Co-viewing on VOD is a real point of difference To have impact online, content has to be high quality Detail Changemaker, Rich Keith,…
