Blogs tagged "Role Models"

July 2017

CMC 2017: Report – I Don’t Need a Role Model – I Just Want to See Me

Posted on: Thursday 06 July 2017 4:17pm by Catherine Trewavas

How are children’s aspirations being influenced by characters they see on screen and in toy shops? Nicki Karet, Managing Director at Sherbert Research, hosted a panel and the topic was hotly debated Takeaway: Brand creators should consider whether they are doing enough to make sure content is diverse, inclusive and open for a young audience Licensing and marketing can have a major impact in terms of profitability, but also can bring limitations when it is too tailored There is an ongoing struggle between commercial return and social impact              Detail: Cato Hunt, Director of Innovation at brand consultancy Space Doctors, stated: “We need to ask what a modern brand should be. The values of younger parents are…

CMC 2017 CMC 2017 Blog Event Reports Children's Media Conference CMC 2017 gender Kids representation Role Models

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